One of the most important aspects of shopping for a car, and the least known, is finding out the car dealer invoice price. Why is this so important? Because when you know how much it costs the dealer for the car then you are armed with the necessary information to get the best deal possible. Essentially you are starting from the bottom and working up. Dealers will try to choose the opposite approach: they'll start from the Manufacturers' Suggested Retail Price (MSRP) and work from that top.
The car dealer invoice price is easier to get than you think. And you can get it for almost any make or model car that you want. Once you get it you will become a dealer's worst nightmare. I love how once you let them know that you have the car dealer invoice price, they begin to squirm. You'll see exactly what I mean. Here's what you do. Use this link to get a free quote (which will be the car dealer invoice price) for any car that you may be thinking of buying. Take that free quote into your local dealer and explain to them that you have the car dealer invoice price. Then watch with amusement how their posture changes. Once you do this you will see just how fun this can be.
Now once you have the car dealer invoice price, you'll need to figure out just how much of a profit you want to let the dealer have. After all, the dealer does have to make something for the effort. But again, by working from the bottom up you have a huge advantage over the dealer. It just doesn't get any better than that.
There's more to the car buying process than just having the car dealer invoice price. You must remember that car dealers are very well trained negotiators and most of us aren't. You will need to stand your ground and always remember that you can walk away from the deal. There are plenty of car dealers around that will be willing to sell you a car. Be picky and get the price that you want (you have to be somewhat reasonable about this - the dealer needs to make a bit of money).
With the existence of the internet there is no reason for you to go car shopping without the car dealer invoice price. Seriously it gives you so much negotiating power that you'd be crazy not to have it with you. Besides, like I said, it is a lot of fun to watch the dealer cringe. Try it for yourself and see exactly what I am talking about. Another perk to doing this is that you will become the car expert among your family and friends. They will come to you the next time they are ready to buy a car because you will have the knowledge to save them money on their car purchases. They will thank you for it.