What is Your Car Buying Style?
And What Kind of Shopper Should You Be?
What do a cowboy, a racehorse and a banana peel have in common? They all speak for diverse types of car or truck people. Whether we're conscious of it or not, we all have a specified means to our motor vehicle spending habits. Do you like to shop on-line? Or do you give preference to to handle things in person? Are you psychologically attached to your trade-in? Or are you only stressed about the per month pay out?
Do any of these buying styles sound familiar? There are several car buyers out there, and it's imperitive to find the type of category you fall within. Though many of these styles will give you results of some kind, they may not always get you the best price.
The Cowboy (In your Face Individual)
Do you remember the old western movies where the cowboy barges into a bar and tells everyone that he isn't going anywhere until business is taken care of? The shopper that is like the cowboy is a no nonsense, this-is-what-I-want kind of dude that wants to pick out the model, take it for a spin, and whip out his checkbook that very day. There are people that are fond of this type of buyer, i.e., the cowboy but it's possible that they will pay too much by not comparing prices at various dealers.
The Undeclared Major (Undecided Buyer)
In college, the undeclared major isn't sure what to pursue. We also apply this term to the car shopper who is in the market to buy a new car, but has no idea what they want. Don't let the salesperson make this decision for you. If you're reading this article, you're already pointed in the right direction. There are other guides on our web site designed to help you such as "10 Steps to Finding the Right Car For You."
The Trapeze Artist (Upside-Down Buyer)
A trapeze artist spends most of his time upside down and jumps from one bar to another. Similarly, a trapeze shopper is upside down on their current vehicle loan but wants to jump right into another. This is commonly known as being upside down. This destructive behavior can really hurt the debt situation of this type of buyer.
The Racehorse (Monthly Payment Buyer)
In horse racing, trainers place blinders on the horses to keep them focused on the finish line. The racehorse buyer often lets the sales person put blinders on them, similar to the trainers doing this to horses. As a result, they are prevented from seeing the bigger picture — the purchase price of the car and some extras the salesman might slide into the deal.
The monthly payment buyer is easily distracted from the price of the vehicle and could be lured into a 60- or 72-month loan because the payments are lower. Essentially, you want to pay off your car or truck loan in the least time comfortably possible. Otherwise you end up throwing your money away on interest.
The Proud Parent (Trade-In Buyer)
Most, if not all, parents believe their baby is the cutest in the whole world, right? It may not always be the case, but good luck telling them otherwise. This type of shopper is going to believe that their trade in car is way higher than it is truly worth and this is what they will focus on when trying to negotiate. This approach often comes at the expense of other details. Plus, they'd actually get more money if they sold the car themselves.
There are a number of factors that can determine the price of your trade-in. The truth is, dealers are out to make money and they will try to do so not only in selling you a new car but also from your trade-in. So you will not get the best deal from the dealer and this should not be your focus.
The Scout (Test-Drive Only)
Scouts are soldiers sent to gather information but not to engage the enemy. As a car customer you really want to do the same at the dealer. The buyer will want to test drive the car and he or she will want to know all the details and features but is not at all ready to negotiate price on that particular day. The scout buyer will actually become the technie buyer (see below) once the ideal car has been found. The let the pricing war begin.
The Banana Peel (Lease Buyers)
A veteran sales manager of a Los Angeles dealership had a saying: "Leasing a vehicle is like buying a pound of bananas but not paying for the peels." In other words, in leasing, you only pay for what you use.
Many people have misconceptions about leasing. Even though it is not a purchase buyers still need to be aware of all the details of the fee structure. A lessee should look for a three-year lease with zero money down, a low monthly payment and a mileage limit that suits their needs. For a crash course on leasing, check out the "10 Steps to Leasing a New Car."
The Techie (Internet Buyer)
A techie embraces technology and prefers to make their purchases over the Internet. It has been shown that online deals for automobiles are a better deal as there is less hassle and easier to get comparables instantly. Online car shopping involves locating the vehicle, submitting numerous quotes and comparing prices from different dealerships.
Some people are perplexed when it comes to shopping online so if you fall within that category you can still call the dealers located near you and speak with the Internet manager. More often than not, these managers are less likely to pressure you into a sale and will be more honest about what is available and can actually be quite helpful.
The Yes Man ("Lie-Down" Buyer)
The yes man agrees to everything that is offered to him in the F&I office (extended warranties, lifetime oil changes, fabric protection, VIN etching, etc.). The results can be disastrous as they will often spend more than they should and get features they simply don't need. They pay through the nose for items of little worth. Sometimes people simply agree because they are not fond of negotiating. This is often a mistake because it will add to your costs.
The High Roller (Cash/Pre-Approved Buyer):
This type of buyer is cash rich or ready with a pre-approved loan for the car. This is one of the best ways to shop for a car because you come prepared with a set amount of money that you can use as a negotiating tactic.
Be aware however, that dealers are very skilled negotiators and thinking that if you come with a predetermined amount of cash they will accept your offer is a common misconception. You still need to keep within the true market value of the car in order for your negotiation to be of any value to you.
Which One Should I Be?
There are many aspects to focus on when shopping for a car. It's best not to have tunnel vision on any one aspect and make sure you know about all the details. The savviest shopper is the person who can adapt to adversity and take from the best traits. In the best automobile acquiring situation, you would commence as a scout, then become a techie and close the work like a high roller.
If you are ready to get started why not use the tools that helps you get all the information you need to become a smart car shopper. Get a FREE Car Quote Here.