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of different strategies to drive traffic. A while ago I read that
article marketing was one of the great so-called “free traffic”
techniques. “No problem,” I thought, “I can write articles!”
So I started writing articles, but each one was taking me way too
long. Between the time I spent researching what to write on, trying to
come up with a unique twist on the idea, writing it out, then going back
and editing it (I’m a bit of a perfectionist), then finally figure out
what to put in my resource box, all while hopefully coming up with a
killer title, I was spending at LEAST an hour per article.
As I’m sure you can imagine, article writing as I knew it quickly
lost its appeal. It seemed to be far too much effort for such little
output. A whole hour spent to get little more than a back link to my
site; I could spend my time better elsewhere!
So I did, and every now and then I would get re-motivated again and pump out an article or two.
Using these rudimentary methods I was only able to generate a mere 17 articles over a few months.
Traffic was slowly coming in, but intuitively I knew that having only
17 live articles wasn’t going to make me rich anytime soon! Sure,
traffic was steady, but it was minuscule compared to what I needed. I
knew I needed more articles.
One day after a month or two of this, I was reading the E-Myth,
learning how entrepreneurs need to be making systems. Systems help
eliminate problems that arise from not knowing what you should be doing.
I thought I had a system going for me already – outsourcing. But I
quickly realized it wasn’t working that well. I was still paying way too
much for “free” traffic.
I decided to re-examine my own method of writing articles. I quickly
found ways that I was putting my time and effort into all the wrong
places. I re-evaluated what I wanted to archive with my article, then
worked backwards creating a system that would allow me to do that
Soon I found I was consistently creating complete, ready-to-be-submitted articles in under 10 minutes each!
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