Another service that can provide a consistent source of traffic for the local business owner is video marketing. Providing static content on a website is not enough and many people don’t take the time to read it. There are a lot of distractions for a web surfer and many times it is best to grab their attention with web video. A simple and concise video can be more effective than a long sales letter. By providing video marketing along with standard web copy, you will be reaching a broader audience for your client. Best of all, just like standard content, video content can be outsourced as well.
The type of videos that you provide can vary from informative to promotional. Video is a great way to highlight the different products available in a physical store. It provides a great deal more information than just a static photo and a text description. The potential customer will get a better understanding of the product. Video can also be used for product demonstrations adding even more to the user experience. Sometimes a video can provide information about a particular subject related to a service oriented business. A plumber can offer a video that explains how to prevent drain clogs. Another great use of video is for recording customer testimonials. This provides social proof for the local business and can build instant trust with a prospect.
Another great feature of videos is that it is easy to reuse and republish in other places. A video from the businesses website can be redistributed on dozens of video sharing sites and even social media sites. This will give the greatest exposure to the local business. People love to share information that they find helpful and video provides the perfect opportunity.
Getting started with video marketing is very easy. All you need is a simple digital video recorder that can be purchased inexpensively at all the major electronic outlets. They all come with software to help you download, edit and upload your videos. Just take the recorder to your local business owner and start shooting! You will be amazed at how effective video marketing works and how little of an effort it was.
Just remember you don’t have to be a video professional and the end result doesn’t have to be perfect. Don’t worry if the video doesn’t look like an expensive TV shoot. Web video marketing can be more effective when done imperfectly and will create a connection with the prospect.
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