Once you have had success with one client, it is time to leverage that success to gain more clients. Many local business owners belong to local networking groups. Even better, they like to brag about the success they have had. This can be an excellent source for new customer to grow you local offline consulting business.
This is why it is important to schedule regular meetings with your clients. This way you can sit down with the owner and discuss the improvements and how much benefit the local business is gaining from your services. This will also be a good time to go over each service you are providing so the client knows how much you are doing and how much of a value it is. Just a few percentage increase in sales can mean a lot of money added to the bottom line. This is one of the most important touch point for the local business owner.
At the end of the meeting don’t be afraid to leave some of your cards and ask the business owner if they know of others that may benefit from your services. That way when your client is on the golf course bragging about their sales, they can hand out your card when the other business owners inquire about how he does it. Your clients will be one of your best referral source for growing you business and you have to be ready to seize on the opportunity.
It is also a good idea to ask your clients for a testimonial. When you are seeking out new clients it will be very beneficial to show what your existing clients think of your services. You will find it a lot easier to close future deals when you receive a glowing testimonial.
The important point is to keep growing your business by providing the highest level of service. It won’t take long before clients will be seeking you out for your knowledge. Leveraging your existing business will insure future growth for your offline business consulting services.
As you bring on more clients you will find your business growing beyond what you can provide. This will be a good time to explore some strategic partnerships and outsourcing. This will provide you a way to service existing clients and still bring on new customers. The key is to manage the growth and don’t let it get out of hand. Having a bunch of referrals is a good thing, but not being able to help them is not.
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