If you want to have an incredibly successful teleseminar, you’ll want to find experts to interview on your call. People love to hear from established experts in the field! You will be associating with someone people trust, which can help to establish your credibility as well. It can also make your call more interesting — people will be a lot more likely to sign up in the first place.
Unfortunately, it can seem intimidating to try and find these experts. Thankfully, the web makes it easy! One of the first places you should look is in niche forums. To start with, find the top posters (note: just because someone has a lot of posts does not make them an expert! Always do your due diligence). Then, examine their posts and how people respond to them.
If you get the feeling that they are expert in this niche, e-mail or pm them to contact them personally. You need to make a compelling offer and show the expert what’s in it for them as far as agreeing to attend and speak. You should also put them through your own vetting process to ensure that they are actually an expert.
In exchange for their time, you might offer them the chance to plug their product or website, compensation in the form of content for their site, etc. Think about your niche and what people will be most likely to go for in exchange for their time. Many are honored to be asked!
Another thing you can do is examine the top websites or blogs in your niche and contact the owners. It might be a little bit difficult to get ahold of the busiest experts in your niche. Don’t let this worry you! You can post a comment on their blog and establish a rapport in any way you can until you get their attention. Remember, you have to have something that shows them what is in it for them. Make yourself stand out from the crowd of other people who might be vying for their attention.
Perhaps you know someone locally who is an expert in your niche. Contacting someone in person is often a very successful way to get someone to agree to come on your teleseminar. The local connection can be a great thing!
Think of the places where you have seen or heard experts speak before. It can never hurt to ask someone, especially if you do so professionally and offer them some form of compensation or enticement for agreeing to be interviewed. Remember, the more prepared you are the better it will probably go.
In some cases YOU will be the expert. That is a fine solution as well if you have something of value to offer to the people who attend the call. In any case, it can help you get a lot more people signed up to attend the teleseminar if you put some effort into finding wonderful experts to interview.
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