As an affiliate marketer, you will want to spend as much time as possible on niche research. Of course, when you hear the word “research” you probably think of all those days you spent in school with dread. In this case, niche research can actually be exciting because you can make a lot of money with it as an affiliate marketer!
A niche is basically a topic you want to focus on. It is a group of people that are interested in a certain thing. Perhaps it is people who want to improve their golf swing, people who want to learn how to raise beta fish, people who want to fall in love, or something else altogether.
Think of your friends and family members. What problems are they experiencing in their lives? What hobbies and passions do they have? You can even examine your own life and think about the things you are most interested in and what problems you have.
It can help to make a list of these things so you get a feel for what is out there. However, it is absolutely important to understand that not every niche is a good one to go with. That’s because not every niche contains buyers!
For example, some people might think that it’s a good idea to create a website full of recipes for people who are interested in cooking. You might think you can just throw up affiliate links for cookbooks and make a lot of money. Unfortunately, it is often the case that those who are searching for recipes online need something quickly. They are more likely to use the free recipes they find rather than purchasing a cookbook and waiting for it to ship.
However, when you’re focusing on someone who has lost their love, they are absolutely desperate to win that person back. If you present to them an e-book that is directly targeted and promises (and delivers) a way to win back their love quickly with an easily downloadable book, they are probably very likely to buy right then and there!
That’s not to say that only digital products are the way to go. You can definitely make a great income with physical products as well. For example, if you did want to target a niche of people who want to improve their golf swing, all you would need to do is create a website around a particular product related to doing so. When people are about to make a purchase, they tend to get very specific with their searches. The chances of you making a sale are greatly improved if you can get your website ranking high in Google for specific products or types of products.
There are many different ways to go about this niche research. You may want to start out fairly broad and work your way up. Going back to the golfing example, you can visit golfing forums to determine what products they are buying or problems they need solved.
Or, if you are sure you want to promote a digital product, you can head over to ClickBank and see how well those golf related products are selling. Then, you could base your site or your promotion around that product or sub-niche. If you want to promote physical products, you can look at the bestsellers over at Amazon or eBay to get a feel for what you want to promote.
In general, the more specific and targeted you are the better. Many newbies make the mistake of being way too general and find it difficult to make sales. So, know that being specific is best and that making sure you are targeting a niche that is actually spending money is crucial.
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