At Moosejaw we want to make shopping as much fun as backpacking the Chilkoot trail, climbing in Yosemite, mountaineering in the Himalayas or playing red rover with the neighbors who you don’t like that much but they’re always ready to play any game in the cul-de-sac so you make do.
If you’re offended by ridiculous commentary don’t click on the Moosejaw Madness section. Instead just pay attention to all the products because we carry the finest selection of the best gear and outerwear in the world.
If you’re interested in a little Moosejaw history please read on. If not, please shut your eyes.
1992 - Moosejaw opens in Keego Harbor, Michigan. My mom got a new Mountaineer. My girlfriend cheated on me but the boy was super handsome so you can’t really blame her.
1993 - I was named best hide-and-seek player at Moosejaw after hiding under a poncho in the shop for six straight days. It was actually a cagoule.
1994 - We opened our second shop in East Lansing. The move was made strictly to get girls to like us. We went a whole month without a girl coming in. The first girl to come in was actually looking for the pet shop. My mom turned in her Mountaineer for an Explorer.
1995 - My little brother did it for the first time. We started Moosejaw.com. We didn’t check to see if an order came in for at least a year.
1996 - We copied all our marketing ideas from Shirley’s Stuffed Cat Shop. Fortunately, Shirley died shortly after filing a law suit.
1997 - We opened our third shop in Birmingham, Michigan. My brother and I went to Alaska. Really my brother went but I didn’t. He was the second shortest person on his flight from Detroit to Alaska. When he was little we used to dress him in my sister’s doll’s clothes.
1998 - We opened our fourth shop in Grosse Pointe, Michigan. Lots of people started to order stuff at Moosejaw.com. We required that Moosejaw staff wear ascots and carry swords.
1999 - My mom test drove an Expedition but decided it was too big.
2000 - We opened our fifth shop in Chicago. We were apparently one of the only shops in the city to encourage smoking in the store. I saw a bug.
2001 - We opened our sixth shop in Deerfield, Illinois. At this point, we were too big and we started recommending that customers shop elsewhere. I considered a nose job to make my nose bigger.
2002 - We moved to a big new warehouse for Moosejaw.com. My mom wanted to trade in her Explorer for the Expedition again but decided it was still too big and got a new Explorer. We made shirts with a kangaroo instead of a moose and started a recycling program for anything yellow.
2003 - We opened our seventh shop in Rochester Hills, Michigan. Shirley’s son, from Shirley’s Stuffed Cat Shop, died. We got a second warehouse.
2004 - Nothing happened.
2005 - We moved into one giant warehouse. My mom traded in her Explorer for a new Explorer. We opened an eighth shop in Ann Arbor. I had four cavities and got accused of eating candy just for the nitrous.
2006 - We made significant improvements in a couple of our shops. All the work was done by notable plastic surgeons from eight Midwest cities. We expanded our staff at Moosejaw.com significantly. The person who owns the vending machines at our warehouse purchased a third home in the south of France.
2007 - We opened another new shop, expanded two other shops and got into a new office and another new giant warehouse. Most of our time was spent counting how many people at Moosejaw wear hats.
2008 - We doubled the size of our shop in Chicago, made our own Moosejaw brand line of jackets and McLovin has one. Gets no better than that. My mom traded in her Explorer for a hybrid. That’s not true but she probably should have.
2009 - The girl who sits next to me got all preggers.
Email and call us twenty times a week at 877-Moosejaw (877-666-7352) (Mon - Thurs 7:00am - 10:00pm, Fri 7:00am - 7:00pm, Sat - Sun 10:00am - 5:00pm est).
Let our knowledge, enthusiasm and passion add fuel to your greatest outdoor pursuits. I don’t love the word fuel here but I’m sticking with it anyway.