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Know Something You Don't When it Comes to MLM?

Item ID#:2454892Location:
Seller ID#:571214 Views:

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Product launches come and go on the Internet all the time, and for
the last several weeks I have been studying a "How To" Network Marketing
Product Launch being promoted by Ann Sieg, the Renegade Marketer, and
Mike Klingler of Merge Marketing.For years I have been
simultaneously fascinated and intrigued by the prospect of Network
Marketing - and the allure of promised riches - and turned off by the
idea that few in the business are successful, and are left poorer and
more frustrated by their attempts for success in the business.My
understanding is when you boil down all the hype, the "new" age of
Renegade network marketing is simply the combination of "traditional"
online marketing methods like search engine optimization, pay per click
ads and Web 2.0 social media outlets (Facebook, Twitter, YouTube, etc.)
with the network marketing opportunity as a back end product. They are
calling it "Attraction Marketing" - new name, same methods. I'm sure
it's an awesome juxtaposition for the MLMers who are used to using the
"three foot rule" to prospect anyone who they run across during the day.Using
a traditional sales funnel, a network marketer following this model
would draw traffic searching for MLM related keywords and then direct
these prospects to a squeeze page.Once the products name is
captured by an email auto-responder, he may then be marketed to with
abandon.The sales funnel uses this chain of techniques to
"attract" leads for their network marketing opportunity.1) Use
SEO and PPC to attract traffic searching for information on generic
MLM/Network Marketing Opportunities, people researching specific
MLM-related keywords, like the name of a certain company; or people
interested in their product line, such as nutritional supplements,
makeup, etc.2) Direct Traffic to a "squeeze page" where they
submit their email in exchange for free and valuable information on a
topic.3) Monetize the traffic with the sale of a "front end"
product at a low price point, to recoup advertising costs and create
"multiple streams of income."4) Build credibility and
relationship over time via emails, blog posts, high quality content,
etc. to "upsell" list members on additional products/affiliate products
and potentially the MLM opportunity that the marketer is participating
in.In this model, the company you work with (Monavie, Prepaid
Legal, Send Out Cards, etc.) is not revealed or shared in the front end
of the marketing funnel. It is only revealed later on, as one option
for the prospect researching different companies.I think Ann Sieg
and company have done a great job in morphing the traditional affiliate
marketing model already so prevalent online and changing-out the back
end product to MLM opportunities. This is a smart business move since
they have "niched" their "internet marketing" program to a hungry and
frustrated population already proven to be willing to invest time and
money in business opportunities.We know the "gurus" can make
money selling these how-to products and promotions. The question yet to
be answered is how many of their students will become successful
network marketers as a result of their teachings?

Multi Level Network Marketing is just one of the ways you can
create additional streams of income. Does it make sense as a business
model for you to pursue? Marketing is marketing, you can harness the
power of the web to sell anything that you believe in. If it's an MLM
product or business opportunity, great, if it's something else... that's
great, too.Emily Cressey shoots straight from the hip when it
comes to cutting through the hype to really evaluate good business
models. To get the "real deal" without the hype, visit Emily's Successful
Marketing Campaigns site to see what works and what doesn't in
small business today.Or, visit the blog to learn more about the Renegade
Marketer business model for MLM and network marketing.
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5/21/2018 8:10:38 AM UTC