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When it comes to positioning yourself as the obvious expert for a
certain business niche, writing articles - a.k.a. Article Marketing - is
one of the fastest and easiest ways to become thought of as an
authority. In the old days, it was actually much more difficult to
become a published author. You had to entice a reporter with an
established newspaper or magazine to interview you for an article, or
attract the attention of the editor and submit your work as a
freelancer.These days, it can take just minutes to submit an
article you've written to article directories, your website or blog,
press release services and more. Your content is instantly syndicated in
a variety of different formats, you've built back-links to your own
website which have the potential to increase its search engine rankings,
and you can share little snippets of this story with your audience in a
way that flatters your work. For example: "Jane Doe, real estate
investor, coach, and expert author."However, one of the biggest
conundrums I've faced in my own forays into article writing and
publishing is deciding WHERE to publish my article. If I am going to
spend a certain amount of time writing, should I publish my article to
an article directory (such as, my website, or my
blog?Some of that depends on the particulars of your situation -
such as how established your website is and whether you already have an
audience following your posts. For example, if your blog or website gets
good readership, you may want to focus on posting there 3-5 times per
week, and just reserve a bit of time for writing a new "off page"
article every week or so in order to develop good back links and try to
attract new audience members.On the other hand, if you have a
website that is fairly "complete" or "finished" you may not want to keep
adding content to it all the time, as you would a blog. In that case,
you can focus the majority of your efforts on writing content on outside
websites, blogs, forums and article directories, always with a link
back to your site's landing page.Ultimately, the choice is up to
you, but in any good SEO campaign, you'll want to have at least some
component of offline article writing and content distribution to build
up the relevance of the pages you're trying to have rank highly in the
search engines. Whatever your strategy, there are a few important things
to keep in mind as you write your articles.1) Quality does
count. Although it may not seem like it when we hear so much about
keyword density and SEO, ultimately, you want your article to be
readable and interesting to human visitors. Writing articles is not just
about getting "free" backlinks to your website. The search engines are
getting smarter every day and the more you can please human visitors to
your articles, the more you will ultimately be rewarded by the engines.2)
Quantity counts, too. In our pursuit of quality articles, don't let
your concerns about writing a "master work" slow you down from
publishing an aggressive amount of content. It's easy to feel that your
article will never be perfect. That's fine. Publish it anyway. Both
search engines and your readers are VORACIOUS consumers of content.
Build your stature by giving them plenty of content to chew on. As they
get to know you, they'll be even hungrier for what you have to say. It's
still a "publish or perish" world.3) Provide value before you
sell. A lot of us are tempted to put our sales message boldly (or
covertly, using "mind tricks") high up in the content of our articles.
We think if our reader stops reading, at least they'll know what we have
to offer. This is the wrong approach to take. The best way to "sell"
your reader as an article writer is by helping him, serving him, and
meeting his needs. Even if he knows you have something for sale, he
won't be interested if he's not convinced you can provide value. Address
his problems first - that will get his attention - and then you can
focus on addressing yours.4) Help people get to know you. People
these days are hungry for relationships. We are so busy at work, with
events, and frantically trying to keep up on the "information super
highway" that we don't have as much time as we'd like for sitting down
with friends and family. Instead, we Facebook them. Establish yourself
as someone who is real, willing to share and help, and accessible to
discuss problems or services with. Step away from the fake posture so
many people use on the web. Trust and authenticity is what people want -
so be sure to share who you really are, human foibles and all.

Find out how personal marketing is getting attention and
building mindshare for thousands of small business owners across the
country.Increase your referrability, gain client trust, show you
care, and stay at the "top of mind" How? By focusing on GIVING rather
than Getting. Find out about The
No Selling Sales MethodIf you provide a business or service
to real people, you need a way to build your circle of influence, share
more of who you really are, and attract clients who want (or need!) what
you've got to offer!Emily Cressey is a real estate investor,
agent and coach who lives in Seattle, Washington with her husband and
baby boy, Blake. Emily loves going running during rain storms, watching
Blake learn to climb up the stairs, and making black bean tostadas.Emily's
goals include being LESS compulsive than Adrian Monk on TV, reading and
understanding more of Warren Buffet's annual reports to shareholders,
and actually KEEPING her office desk clean...If you want to do
more of what YOU love and still meet your goals to build your business,
find out how you can increase your customer
retention, referrals and sales while being true to yourself!
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4/22/2018 12:44:56 PM UTC