Whether you have an online or offline business, creating a marketing component that publicizes you with business internet marketing online is a must-have in these increasingly virtual times!
It's amazing, actually. With the power of "local search" in the search engines, the Internet is eve more powerful than the yellow pages at helping ready-to-buy consumers find a local plumber or real estate agent just as easily as they find MP3 downloads or e-books for sale.
You, too, can attract eager prospects to you, online with some savvy business marketing strategies. It's not easy, but it's an investment that will pay off in the long term.
Here are the CRITICAL things you must do to create a solid business presence through Internet marketing online.
1) Focus on one niche. It's possible that you do a number of things. As entrepreneurs many of us are drawn toward having lots of irons in the fire. You may have a bookkeeping service and a plumbing business. Don't try to "save money" by combining the two. Have different websites devoted to the different activities.
2) Find out how people are searching for your products and services online. For example, let's say you're in the HVAC trade and you know that annual maintenance of HVAC machines is very important. Well, your clients might not know that and may rarely search for a technician to help them with that problem. The truth is, there are probably a lot more people searching for things like "air conditioner not working" or "how to fix my air conditioner." The key thing to remember is that you want to know what people are looking up, so you can be found when they search for those terms. Those terms that people type into the search engines are called "keywords." You want your site to rank well for these keywords. To find out what keywords are being used in your niche, go to Google.com and do a search for "google keyword tool" - you should find Google's keyword suggestion tool and you can type in YOUR idea of what people search for, and google will look through it's database to find terms that are similar. Google will show you terms that people actually type into the search engines. You can also find out how many other competing sites are also being optimized for these terms.
3) Decide which keywords to optimize your site for, and create a lot of content that incorporates those keywords. In order for your website to rank well, you're going to need to have lots of articles of content. Forget having just a 5 or 10 page website. The only way those will get traffic is through someone typing the URL directly into the web browser, or through your buying pay per click ads - which can be effective, but is also pricey to learn. That's an advanced strategy. This article is focused on business internet marketing online using natural search engine optimization strategies. Choose keywords that have a relatively high number of searches but few competing websites. (You can find out the level of competition by going to google and typing in your "keyword" in "quotation marks". Google will tell you that there are 42,300 competing sites - that's your competition. Your goal should be to find keywords with at least 1,000 searches per month and fewer than 50,000 competing websites. You can choose words with fewer than 1,000 searches per month, but if you do, I would make sure they are very focused - such as "HVAC repair seattle, wa" or "cheap quickbooks virtual assistant bookkeeper." The fact that these people are very clearly looking for YOU makes it worth taking the effort to help them find you, even if there aren't many of them, they are high quality prospects.
4) Write, write, write. You'll want to write about 20-50 articles for your site to start off with, then put it on "autopilot" by giving it fresh content every 3-7 days... more often if your niche is highly competitive. Search engines like to see the site growing over time.
5) Get links back into your site. It's very important that you have links coming to your site from quality referral pages. These days, you can promote your site through a variety of free sources including "Web 2.0" media, such as ezinearticles.com, digg.com, stumbleupon.com, etc. This is known as social media. You should strive to get upwards of 40 links to your site, and the pages within your site. This can take some time, but it is well worth the effort.
6) Focus on on-page conversion. Once you have traffic to your site, you want to make sure that the visitor has a good experience. Consider what is the MAIN THING you want your visitor to do when he is on your site - is it to call you, fill out lead form, enter their name and email address, visit a sales page and buy a product? You need to be clear on what they should do, or they won't know either. The confused mind gives up and leaves! Make it easy and straight forward.
This is just the tip of the ice burg when it comes to Small Business internet marketing online. There are lot of other ways you can promote your website to get traffic, and there are lots of other ways to make money from the visitors who do come.