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Is Your Business Prospecting a Bit Rusty?

Item ID#:2454876Location:
Seller ID#:571214 Views:

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Rev Up Your Small Business Marketing Plan With These Business
Prospecting Ideas That Will Attract The Right Clients To You In A
Ethical and Rewarding Way!If you have a business that's running
short on leads, you're probably looking at your options for business
prospecting and trying to decide what the best way is to come up with
some new folks to talk to, who might be interested in working with you.Business
prospecting can be costly in terms of time and/or money, so it pays to
consider your options wisely and create a plan that will be truly
effective.Here are some things to consider.Business
Prospecting Tips1) Choose A Niche. One of the biggest things you
can do to improve your results in business prospecting is market to a
specific niche. The only challenge is figuring out how to identify
clients who will fit in that niche. A great place to start is with list
brokers, public records, or places like publishing houses. For
example, if you were selling Emergency Preparation Kits, wouldn't you
like to have a list of prospects who had recently bought books or
magazines about emergency preparation, were members of a Survivalist
group, or who had recently been affected by an emergency of some kind?
Absolutely! These would all be great targeted prospects. If you can
find a way to create a niche to "farm" for leads, that's a big step
toward your goal.2) Tailor Your Message To Your Audience. Once
you know who you'll be targeting with your phone calls or mailings, make
sure your message will hit home with them. Instead of saying something
generic like, "This is Bob from Acme Emergency Kits, and we're running a
sale on our disaster preparation course..." you could say something
like, "Mr. Smith, I am calling because I believe that you, as a member
of the Wilderness Training Institute have a special aptitude for being
the one in your family or neighborhood who is always going to be
prepared in case of an emergency. However, we have found that even with
all your training, the members of your club tend to lack 3 important
items in their emergency preparation kits." Let your prospect know why
you are contacting them and why they in particular would be in need of
more information or services from your company.3) Repeat The
Message. Studies show it takes up to 7 exposures on average for a
client to decide to do business with a company. Don't give up if they
don't buy on the first attempt at contacting them. Make sure you are
known as the person who is an expert in your field, friendly and
knowledgeable and in touch on a regular basis. That way, as your client
gently becomes more aware of and open to the idea of doing business
with your company, you can gently guide him down the path toward making a
sale.4) Value the relationship ahead of the sale. No one likes
to feel sold or pushed. If you are persistent, yet respectful, you are
more likely to get repeat business and referrals from your clients.Whether
you do your business prospecting over the phone or by mail or even
online, these important elements will come into play again and again.Take
a moment to examine your current prospecting practices to see where
they can be improved, and then - once your current systems are optimized
- look for areas you can expand your business prospecting for a broader
exposure to the marketplace.

Have you been thinking about how your company's web presence
could be improved to bring more prospects, leads and sales? Visit this
page on online
business prospecting and I'll share the technology and strategies
that have helped me do just that. You don't have to have a big budget, a
"tech guy" or any of that to have a professional business website that
will pull leads better than the site you have now. You just need Brains
and Motivation - BAM! - and you can do it!If you're still working
on optimizing your personal follow-up strategies, I urge you to
investigate this powerful business
prospecting system others are using to put in place an automated
and personalized system to get more clients and referrals every day.
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6/24/2018 10:57:02 AM UTC