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Make an Impact When Marketing Your Small Business

Item ID#:2454875Location:
Seller ID#:571214 Views:

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Do you love the idea of sending personalized postcards to your
clients as you go about marketing your small business?You can do
it in lots of different ways, and it's a powerful technique.Personalize
Your Postcards With Mail Merge TechnologyOne way to
personalize postcards is with a simple mail merge technique inside the
text.For example, let's say you had a list of real estate
prospects with names and addresses and city.You could write a
postcard that said something like this: Dear (name), Do you have a
home in (city) that you are thinking about selling? I have recently
been recognized by my brokerage as one of the leading listing agents in
(city) and I have a great track record of getting 90% of my homes sold
in 90 days or less for 95% of the listing price or greater. If you're
selling your (city) home, or know someone who is, I can offer you a free
appraisal of your home's value in the current marketplace. Call
Today!"Here's another example of a personalized postcard for
another industry: Dear (name), I was looking through my files the other
day and your name came up. Can you believe we haven't met since
(date)? It's been quite a while, as I usually like to meet with my
clients more often than that. Why don't you make an appointment to come
in before (date) and we'll let you in on some special "We want you
back" pricing - My assistant Janis will tell you all about it when you
call!"Personalize Postcards With Your Special MessageAn
even better way to personalize postcards is to send a specific,
individual message to the recipient of the card. If you can mention
something about the person your writing to, so they know it's "just for
them" it will have a lot more impact than a generic message you send out
to your mailing list. Writing a postcard by hand is always the
best way to personalize it, but there are automated solutions to handle
this task, too. Imagine being able to write out a few personalized
postcards on the computer and have them sent automatically every few
months as a way to "tickle" your clients and remind them you're out
there. This type of automated system makes sure the postcards get sent
when they should, instead of being relegated to the bottom of your To Do
List where they are likely to be overlooked.Remember to
Brand Your Postcards and Stationary!Also, whether you
send a handwritten postcard, a mail-merged document, or use an automated
postcard delivery service, remember to brand your stationary with your
company name and contact information. A tasteful letter head, logo, or
catch phrase, along with your contact information, will remind your
client who they're working with and how to get in touch with you,
without taking away from the personal and thoughtful nature of your

If you would like to see some samples of personalized marketing
campaigns other small business owners are mailing out to their
prospects, you can download this special report of Proven
Marketing Campigns For Small Business Owners,Or, you can
visit my website to learn the fast and inexpensive company I use to have
my personalized
postcards, stationary and business cards printed.
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10/4/2015 3:32:36 AM UTC