Do you love the idea of sending personalized postcards to your clients as you go about marketing your small business?
You can do it in lots of different ways, and it's a powerful technique.
Personalize Your Postcards With Mail Merge Technology
One way to personalize postcards is with a simple mail merge technique inside the text.
For example, let's say you had a list of real estate prospects with names and addresses and city.
You could write a postcard that said something like this: Dear (name), Do you have a home in (city) that you are thinking about selling? I have recently been recognized by my brokerage as one of the leading listing agents in (city) and I have a great track record of getting 90% of my homes sold in 90 days or less for 95% of the listing price or greater. If you're selling your (city) home, or know someone who is, I can offer you a free appraisal of your home's value in the current marketplace. Call Today!"
Here's another example of a personalized postcard for another industry: Dear (name), I was looking through my files the other day and your name came up. Can you believe we haven't met since (date)? It's been quite a while, as I usually like to meet with my clients more often than that. Why don't you make an appointment to come in before (date) and we'll let you in on some special "We want you back" pricing - My assistant Janis will tell you all about it when you call!"
Personalize Postcards With Your Special Message
An even better way to personalize postcards is to send a specific, individual message to the recipient of the card. If you can mention something about the person your writing to, so they know it's "just for them" it will have a lot more impact than a generic message you send out to your mailing list.
Writing a postcard by hand is always the best way to personalize it, but there are automated solutions to handle this task, too. Imagine being able to write out a few personalized postcards on the computer and have them sent automatically every few months as a way to "tickle" your clients and remind them you're out there. This type of automated system makes sure the postcards get sent when they should, instead of being relegated to the bottom of your To Do List where they are likely to be overlooked.
Remember to Brand Your Postcards and Stationary!
Also, whether you send a handwritten postcard, a mail-merged document, or use an automated postcard delivery service, remember to brand your stationary with your company name and contact information. A tasteful letter head, logo, or catch phrase, along with your contact information, will remind your client who they're working with and how to get in touch with you, without taking away from the personal and thoughtful nature of your communication.