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How to Get More Customers in a Slow Economy

Item ID#:2454826Location:
Seller ID#:571214 Views:

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As a small business owner, it can be a real challenge to get leads
for your business, especially if you have the sense that the slow
economy is hurting sales.When times get tough, the tough adapt,
and you can, too.What have you always done in the past that's
worked well? What's no longer working?If you don't know the
answers to these questions, that means you're not tracking where your
leads and business come from. That's one thing that you can
change right away. It's very easy to set up a custom 800-number, for
example, to track leads from different sources. If you have a different
phone number from your website and the phone book, you can track where
your leads are coming from. You can also simply ask clients when they
call or come in how they heard about you. Make sure you write down the
results so you can track the ROI on your promotions.Speaking of
the yellow pages, many business owners are frustrated by the lack of
performance from their sometimes very expensive yellow pages ads.The
Internet is the new yellow pages, especially among the younger
generation. If you have a younger clientele, or would like to attract
young folks to your business (I'm talking 30 and younger, here...) then
you'd better make sure your business is on the web. IN the old days it
might have been enough to have a website - that would make you cutting
edge in and of itself. But if you have a website that's not generating
any business for you, chances are it has a problem in one of two areas,
it's not attracting visitors because no one can find it, or it is not
converting visitors because you don't have a response-oriented sales
copy or lead-capture mechanism on the site.The good news is, both
of those things are easy to fix! By implementing a site redesign to
optimize your real visitors experiences on your site, as well as those
of search engine "spiders," you'll start to see your traffic and
conversions improve. If you want a real surge in traffic, test a Pay
Per Click campaign (would you pay 30 cents to get a visitor to your site
if you knew one in fifty would buy your product?). Pay per click can
be very efficient compared to other "shotgun" marketing solutions.

If you would like help with your search engine optimization
strategies, we can help you! As a Lynnwood
PPC consulting firm, we help clients identify a strategy, and then
implement it for them, to help get their business website in front of
clients for a nominal cost per lead.We can also help your site
appear in the "free" natural rankings for your chosen search phrases.
SEO (Search Engine Optimization) is a way to help get your site to the
top of the "organic" unpaid search engine rankings so visitors can click
through to your site with no additional charge to you. As a Lynnwood
SEO agency, we can help you with that, too!
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6/25/2018 2:23:29 PM UTC