Do you need a Pay Per Click search engine management firm to help you get your Google Adsense spending under control?
Google ads can be a fabulous way to drive more traffic to your website and ultimately create more sales, or they can quickly send you to the poor house if you don't know what you're doing.
There are several important things to consider when looking for a Pay Per Click search engine management company who can help you maximize your ROI, and not drive yourself out of business in the process.
How A Pay Per Click Search Engine Management Company Can Help Your Business
- Plenty of keywords to test - A good SEO firm will generate a list of hundreds or thousands of keywords and keyword phrases to run ads for. They won't just choose a handful of terms they come up with in a brainstorming session, they'll use paid tools to find out from the search engines what people are actually typing in and looking for.
- Target each ad to each keyword phrase - When you run a google ad, you want it to be targeted to what the internet searcher is looking for. Your PPC company will generate hundreds or thousands of different ads targeted to the keyword phrases people are searching for. For example: If you are a spa - you might run a different ad for someone who types in "french manicure" than someone who types in a search for "red hair dye professional."
- Test, Test, Test - Testing is the first rule of marketing. You never know what will work "for sure" until you try it. Most pay per click search engine marketing firms will generate two or more ads for every keyword phrase and then see which ad outperforms the other. You might get two clicks out of 10 visitors on one ad, and 1 click out of 10 visitors on another ad. While this might seem like a small difference, if you multiply it over 1,000 ad views, you can see that if the trend is consistent, the one ad is outperforming by 100%. In any PPC campaign, you want to find the winners and keep running them, and eliminate the poor-performing ads. Google will charge you less money to run ads that visitors like - so it pays to find the winners.
- Monitor Your Ads Performance - Running Google Ads and other PPC ads can be expensive. Some businesses spend hundreds of dollars a day on their PPC campaigns (although many start with $25-$50/day when they are first dipping their toe in the water.) If you have an ad that is performing well, and doubling your money, you want to know about it so you can keep running it and get more ads like it out there performing for you. If you have an ad that no one is clicking on, or that no one is purchasing through, you want to eliminate it so you don't waste money on it.
As you can see, there's a lot to keep track of an running a PPC campaign can easily absorb all your time and become an expensive exercise in frustration if you don't know what you're doing.
That's why many local small businesses turn to a pay per click search engine management company if they want to start running ads. Most SEO companies will charge you a one-time upfront fee of $1,000 - $2,000 to set up your campaign, and then a monthly fee of $200 - $2,000 to monitor and track your campaign for you. Some of this depends on the number of ads you want to run, your advertising budget and the experience of the SEO firm.
When you are interviewing PPC advisors and determining who will be the best fit for you to work with, remember that you're just paying the consultant for advice and implementation of the campaign. The cost of the ads themselves will need to be paid separately - generally this is done through a credit card.
If you run a local business, it can be extremely profitable to run a PPC campaign. There is much less competition in the local-ad sphere than there is for services that have a nation-wide or international audience.