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Pay Per Click Search Engine Management Company

Item ID#:2454819Location:
Seller ID#:571214 Views:

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Do you need a Pay Per Click search engine management firm to help
you get your Google Adsense spending under control?Google ads can
be a fabulous way to drive more traffic to your website and ultimately
create more sales, or they can quickly send you to the poor house if you
don't know what you're doing.There are several important things
to consider when looking for a Pay Per Click search engine management
company who can help you maximize your ROI, and not drive yourself out
of business in the process.How A Pay Per Click Search Engine
Management Company Can Help Your BusinessPlenty of keywords to test - A good SEO firm will generate a list of
hundreds or thousands of keywords and keyword phrases to run ads for.
They won't just choose a handful of terms they come up with in a
brainstorming session, they'll use paid tools to find out from the
search engines what people are actually typing in and looking for.Target each ad to each keyword phrase - When you run a google ad,
you want it to be targeted to what the internet searcher is looking for.
Your PPC company will generate hundreds or thousands of different ads
targeted to the keyword phrases people are searching for.

For example: If you are a spa - you might run a different ad for someone
who types in "french manicure" than someone who types in a search for
"red hair dye professional."Test, Test, Test - Testing is the first rule of marketing. You never
know what will work "for sure" until you try it. Most pay per click
search engine marketing firms will generate two or more ads for every
keyword phrase and then see which ad outperforms the other. You might
get two clicks out of 10 visitors on one ad, and 1 click out of 10
visitors on another ad. While this might seem like a small difference,
if you multiply it over 1,000 ad views, you can see that if the trend is
consistent, the one ad is outperforming by 100%. In any PPC campaign,
you want to find the winners and keep running them, and eliminate the
poor-performing ads.

Google will charge you less money to run ads that visitors like - so it
pays to find the winners.Monitor Your Ads Performance - Running Google Ads and other PPC ads
can be expensive. Some businesses spend hundreds of dollars a day on
their PPC campaigns (although many start with $25-$50/day when they are
first dipping their toe in the water.) If you have an ad that is
performing well, and doubling your money, you want to know about it so
you can keep running it and get more ads like it out there performing
for you. If you have an ad that no one is clicking on, or that no one is
purchasing through, you want to eliminate it so you don't waste money
on it.As you can see, there's a lot to keep track of an running
a PPC campaign can easily absorb all your time and become an expensive
exercise in frustration if you don't know what you're doing.That's
why many local small businesses turn to a pay per click search engine
management company if they want to start running ads. Most SEO companies
will charge you a one-time upfront fee of $1,000 - $2,000 to set up
your campaign, and then a monthly fee of $200 - $2,000 to monitor and
track your campaign for you. Some of this depends on the number of ads
you want to run, your advertising budget and the experience of the SEO
firm.When you are interviewing PPC advisors and determining who
will be the best fit for you to work with, remember that you're just
paying the consultant for advice and implementation of the campaign. The
cost of the ads themselves will need to be paid separately - generally
this is done through a credit card.If you run a local business,
it can be extremely profitable to run a PPC campaign. There is much less
competition in the local-ad sphere than there is for services that have
a nation-wide or international audience.

For help and assistance setting up your own PPC campaign, I
invite you to contact me, Emily Cressey. My pay per click search engine
management firm will be happy to offer you a free consultation to help
you understand what your options are and whether this is an advertising
avenue that is appropriate for you.The Seattle SEO Company will
help you dominate your marketplace through paid PPC ads and natural SEO
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11/30/2015 10:59:15 PM UTC