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Nike spells quality. The founders envisioned how they were defining how they were defining the endless possibilities for human potential in sports. They set the tone and direction for a young company called Nike, and today those same words inspire a new generation of Nike employees. Nike’s goal is to carry on their founder’s legacy of innovative thinking, whether to develop products that help athletes of every level of ability reach their potential, or to create business opportunities that set Nike apart from the competition and provide value for our shareholders.