Blogs have been around for years, and business blogs were not long to follow. People have been using blogs as a way to make money online for a long time.
However, even though it is a viable business model, is it viable for most people, especially beginners?. We all know how fast the internet changes and the test of a great method for making money online is how well it lasts despite how internet technology and marketing strategy changes.
As for "does it work?", you only need to pop into a marketing forum to find someone who's doing well online from their blogs. That is, even outside the famous big bloggers like a Shoemoney, a JohnChow, or a Problogger.
While these are some of the "experts" in the blogosphere, it's also true that there are plenty of normal people making money using blogs.
Although there are plenty of people out there who try to game the system by spamming blogs and mass producing low quality blogs, the smartest folks providing real value are the ones who are making the most profit.
So if it is possible to use blogs to build a business, is there an easy effective way to start?.
A quick 'Google' will show you that there are lots of sites dedicated to teaching people how to setup and use blogs as part of an online business.
If you're on that search like so many others, the best thing you can do is stick to learning from people you trust, people who are actively blogging and profiting still, and people who offer low cost training methods that give you the specific steps to follow in order to succeed.