Warning! Your earnings could be seriously affected if you experience any of these problems:
1. You spend hours lead researching with little results
2. You don’t reach the right companies or decision makers
3. You keep getting blocked by annoying gatekeepers
4. You feel uneasy and unsure what to say on the phone
5. You have a low fax out rate and don’t pitch well
6. You find it difficult to balance out call activities
7. You find it hard to create a sense of urgency in calls
8. You are unsure how to handle pricing & relevancy objections
9. You give too much discounts resulting in lost commissions
10. You put in a lot of effort but don’t get enough deals
If any of the above applies then you must quickly read on ...
The Magic of Seminar Telemarketing
You were attracted to seminar telemarketing because of its promise of fast cash. The seminar industry is magical because if you’re lucky you might strike big and land a HUGE pay cheque!
You have probably heard stories of people landing monthly cheques in the 5 digit range and said to yourself: “I want a piece of that!”
You can simply pick up the phone, dial anyone in any company in any country and clinch the deal. Quick cash by the telephone! That is the magic of seminar telemarketing at its best!
Let your dreams of landing a MASSIVE pay cheque drive you. It is one of the most powerful motivators you can have to succeed.
A Reality Check of the Situation
If you were searching the internet for tips on how to sell seminars better, chances things could be better for you. Chances you’re experiencing problems and are searching for SOLUTIONS to solve them.
The truth is, the basic monthly salary is nothing stellar, and if you have a couple of dry months, it can be one of the most unhappy experiences.
I know that given a choice, you would prefer to enjoy a steady substantial monthly income, rather then hit a large pay cheque one month and starve for the next six.
This uncertainty turns off many telemarketers to an otherwise lucrative opportunity.
The Hidden Secret Most Will Never Realize
So what is the difference between seminar telemarketers who consistently average higher monthly pay cheques from those who don’t?
Sure, natural ability has some part to play, but most of all, they understand the strategies to enable them to achieve greater results within limited time and resources.
They understand and follow a set of strategies that allow them to consistently bring in more deals. These are universal principles which apply to all seminar telemarketers.
That is the good part, all those successful in this field follow these “hidden rules” in one form or another. It is just a matter of discovering those rules and applying them.
This Fact Will Change Your Life Completely
Let me illustrate, let’s say you were having difficulty sourcing for leads. You asked an experienced colleague who then points out sources you never heard of. And in a matter of hours, you compile a huge list of quality leads!
Or how about, let’s say you were having difficulty getting through a gatekeeper, and your experienced colleague pointed out ways to get around the gatekeeper. You then speak to the top decision maker, and land your biggest deal ever!
In these two instances, were you working any much harder? No, things remain quite the same. It’s just that you worked much smarter.
In seminar telemarketing, working smart is the key to success. To understand as many useful tips, tools and techniques will equip you to face the many challenges and get more deals!
How Do You Acquire Successful Selling Strategies?
As a seminar telemarketer, you can acquire these strategies by:
1. Trial and error
Learning on the job by trying out different techniques. For those of you who are new to sales, selling does not come naturally.
It must be developed like any other skill. And, without the proper guidance, I would compare it to trying to find your way out of a house blind folded.
Furthermore, if you start out fresh, you will face a steep learning curve. It might take a while before you see any commission.
2. Read up educational material
Read up sales educational material like books and magazines. There are a few on telemarketing which are helpful, but just try searching for a book that addresses specifically the topic of seminar telemarketing. There are none .
There will be a lot of content out there, but they don't answer the specific challenges you face in seminar telemarketing.
3. Ask your colleagues
This is an excellent source to improve your knowledge, except:
A. They might be too busy to answer all your questions and don’t enjoy repeating themselves over and over again to new telemarketers.
B. They know what to do, but don’t know how to teach it to you.
C. They would rather hoard their secrets so they have more deals for themselves (sad but true)
"Seminar Telemarketing Secrets provides specific tips and techniques to help you sell more and even easier. Filled with practical information, this E-book will provide even experienced seminar telemarketers with new tools for their toolbox."
Sue Hershkowitz Coore, Author of How to Say It To Sell It
How Will My Background Benefit Your Needs?
If all of this rings true for you, it is because I have experienced it myself.
I have been a telemarketer for 5 years, selling information based products (seminars, research, consulting) ranging from USD 1500 to USD 40 000, specializing in telephone sales.
I have spoken to countless decision makers ranging from managers, directors to C-level executives.
I have also sold to different industries ranging from finance, manufacturing, logistics, oil & gas, utilities and infrastructure. And I am also an experienced conference producer, researching & producing events for telemarketers.
To substantiate my claim, here are 3 invoices of sales I closed using ONLY the telephone and email:
I closed this one in a month with an American MNC(RM = Ringgit Malaysian) Lots of discussion and proposal writing but the fact is I never saw them personally and everything was conducted by phone and email.
I closed this in 3 weeks with a European MNC. They were interested in a country study and had to be sold on our services first. Again, have not met them personally, selling and follow up was done by phone and email.
I closed this in 2 weeks with a Japanese MNC. Simple and straightforward, the currency you see here is in Singaporean dollar. I sold this purely by telephone and email.
I know the ups and downs, I know the problems and challenges you face, and if there was something I wish I had before, it would be a guidebook to show me how things were done. I could have saved so much time, effort and unnecessary grief.
This was the purpose of my project. To compile and document all the useful strategies, tips and techniques that enable seminar telemarketers to excel in their jobs.
So instead of spending months trying to figure out what to do, you would have a well documented roadmap, to guide you to quickly start earning commissions you dream of.
Modeling Successful Examples to Be the Best
One of the fastest ways to learn is to model successful behaviour. As such, you would notice seminar telemarketers who do well have developed a set of behaviour which enable them to excel.
Some might be strong at sourcing for hot prospects, others better at pitching, and some specialize in closing. By modeling this successful behaviour, you would quickly evolve into a powerful deal machine!
"Alan Tan is ahead of the innovation curve and his new book, Seminar Telemarketing Secrets, is an exhibit one. By the time you finish reading this book you'll be an expert in selling seminars by telephone. Read, follow and benefit from the "Secrets" that are yours for the asking."
Larry Wilson , Author of Play to Win
A 5 Year Study of High Performing Telemarketers
My five year study was to study and document this successful behaviour and compile them into a comprehensive reference manual.
The subjects of my study were high performers, the top performing 10% including seniors, managers and directors of seminar telemarketing companies.
In my research, I asked the question, what are the thousand dollar strategies he/she employs to achieve more? What I mean by thousand dollar strategies are techniques that have high Return On Investment (ROI) for the amount of time and effort you put in.
Not all actions are created equal. Some actions pay much more dividends then others. My task was to analyze and compile all these high yield actions which I then verified by applying practically.
All low yield techniques were dropped. I only included strategies that have proven time and time again to bring the largest returns.
The Result: SEMINAR TELEMARKETING SECRETS
I am pleased to present to you the results of these efforts. My SEMINAR TELEMARKETING SECRETS E-book is packed with the most powerful strategies to answer the most crucial questions of a seminar telemarketer.
No where else will you find this resource. Laser focused step by step techniques to build up essential competencies you require to succeed. You will find these strategies simple to understand and apply, yet powerful in results.
By harnessing these surefire methods, you will leverage on the collective knowledge of top performing seminar telemarketers.