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And here's the expert panelist lineup:
- Dan Ariely... is the author of "Predictably Irrational: The Hidden Forces That Shape Our Decisions" and Professor of Behavioral Economics at Duke University.
- Ori Brafman...Author of "Sway: The Irresistible Pull of Irrational Behavior" and a lifelong entrepreneur, his quest is to uncover the reasons why perfectly rational people make irrational decisions.
- Dr. Robert Cialdini.. Author of "Yes!: 50 Scientifically Proven Ways to Be Persuasive," "Influence: Science and Practice" and "Influence: The Psychology of Persuasion."
- Pam Danziger...is an internationally recognized expert in understanding the mind of the consumer. An author of books on consumer psychology and behavior... including "Why People Buy Things They Don't Need."
- Dan Hill...Author of "Emotionomics: Leveraging Emotions for Business Success," Dan is a recognized authority on the role of emotions in consumer and employee behavior.
- Christophe Morin...Co-author of Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain, and "Chief Pain Officer" at SalesBrain
Sounds like an amazing group of experts, doesn't it?
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