- Dan Ariely... is the author of "Predictably
Irrational: The Hidden Forces That Shape Our
Decisions" and Professor of Behavioral Economics
at Duke University.
- Ori Brafman...Author of "Sway: The Irresistible
Pull of Irrational Behavior" and a lifelong
entrepreneur, his quest is to uncover the reasons
why perfectly rational people make irrational
decisions.
- Dr. Robert Cialdini.. Author of "Yes!: 50
Scientifically Proven Ways to Be Persuasive,"
"Influence: Science and Practice" and "Influence:
The Psychology of Persuasion."
- Pam Danziger...is an internationally recognized
expert in understanding the mind of the consumer.
An author of books on consumer psychology and
behavior... including "Why People Buy Things They
Don't Need."
- Dan Hill...Author of "Emotionomics: Leveraging
Emotions for Business Success," Dan is a
recognized authority on the role of emotions in
consumer and employee behavior.
- Christophe Morin...Co-author of Neuromarketing:
Understanding the Buy Buttons in Your Customer's
Brain, and "Chief Pain Officer" at SalesBrain
Sounds like an amazing group of experts, doesn't it?
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