Have you ever wondered how the leading companies of today could target their audiences and refine their products so precisely? How can they achieve such intense domination of even the most difficult and unpredictable markets, and make it all look so easy? The secrets of Fortune 500 research and development strategy don't fall on the shoulders of the super rich executives, or even the slick and stylish advertising reps. They're found within each and every one of us: ordinary consumers with a vast amount of product experience.
What's this skill? Product experience doesn't sound that specific, and it's not something that you can learn at a university. It's a feel for what works and what doesn't, and an intuition for what would succeed with us and what wouldn't. You don't need to know much about marketing or advertising, but you need to know exactly what you like. More importantly, you need to know exactly what you don't like.
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