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Every once in a while... a New Mega-opportunity arises, bursting with
Profitable situations, waiting for people with the vision like your
self to harvest its potentials. It's all up to you to quickly take it
and make the most of it.
With close to 300 million cell phone users and the steady, growing
Acceptance of text messaging as a critical consumer relations media, I
see mobile text advertising both as a powerful marketing tool and as a
Viable money-making opportunity whose time has come. Mobile Marketing
is stated by some as the Mega-Opportunity of the Year
• More Americans Have Cell Phones
Do you know someone who doesn't have one? There are now 298 Million
cell phones issued in the U.S. alone (July 2008 est.), with an
estimated 46 new cell phones being activated every minute in the U.S.
• Text Messaging Has Increased 10-Fold
The number of text messages being sent monthly in the U.S. reportedly
has soared to more than 75 billion, a 10-fold increase in just three
years. The research firm, Interlinked Media predicts there’ll be more
than 600 billion text messages sent in the United States this year.
• Texting Has Overtaken Voice In Mobile Phone Usage
At the end of 2007, text messaging had just overtaken voice calls 218
to 213. But by the end of the second quarter of this year, an average
mobile phone user placed or received 204 calls, compared with sending
or receiving 357 text messages. With texting now getting close to
outpacing voice calls two to one, it can't be long until phone users
adapt to more text-based advertising and marketing techniques as well.
• Obama's Win Serves As A Great Endorsement For Texting.
Following Obama's win, AT&T reported the largest text messaging spike
in company history. As you may know, one the most important tools the
Obama "Campaign for Change" Team used to reach voters and volunteers
was text messaging, giving them the ability to send updates and
critical messages directly to people's cell phones!
• Revenues Expected To Reach $11.4 Billion.
According to the research firm Inform telecoms spending on mobile ads
will grow from $871M to $11.4 billion by 2011. Other analysts predict
the market will be as big as $20 billion then.
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