When you assert, pay someone else to do the work for you, Wesley, I am going to presume that you are talking about hiring a pro internet site designer to do the work and not your next-door neighbor's teen child. If my presumption is correct, then read on . If not, go on and flip over to the comics section. You'll get no good out of the advice I'm about to give, so you might as well consult Dilbert for your hot business tips.
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Should you build and maintain your business Web site yourself or pay somebody to do it for you? Let me answer your question with a couple of my personal. Number one : is building and maintaining internet sites the key focus of your business? Number two : could your time be used more wisely doing more important stuff like, oh I don't know, say running your business? If your answers were no and yes, respectively, then you have no business building and maintain a Web site. Remember this : every minute you spend on jobs that are not related to the key focus of your business is time spent to the detriment of your business.
if you need to be a web designer, be a web designer.
case in point : I once had a particularly made dentist ask if I could teach him how to maintain his Web site so he wouldn't have to pay me to do it. Now my teeth had helped put this bloke's kids thru school, but that didn't seem to matter. At that moment he was more worried about having to pay for changes to his web site than my personal oral hygiene. Sure, I revealed, I may be happy to teach you a way to update your site, just as quickly as you teach me the simplest way to clean my own teeth so I don't have to pay you to do it. And he charged me enough for the cleaning to keep his site updated for months. Smart man.
Many entrepreneurs believe they cannot afford a professionally designed web site and that simply is wrong. A well-designed Web site can bring you a many-fold return on your investment.
While it is best to leave site design and maintenance to the gurus, it is up to you ( or somebody considered a subject matter expert within your company ) to supply the designer with the content ( text and photographs ) that best conveys your company's message to your clients. An internet site, irrespective of how well designed, is meaningless if it lacks the content needed to concern shoppers in the products you sell or services you provide. Here's are some questions that, once answered, will help make sure that your web site's message is as appealing as its design. Go over these points with the designer before the design process starts as the answers will help establish the direction your internet site's design should take. Most business sites have 2 purposes : ( one ) to teach the consumer and, ( 2 ) to sell them services. If you paint houses the point of your site is to teach home owners on why your services are superior to other painters and sell them on hiring you to color their house. By outlining the purpose of your web site you will give the designer the info required to create an internet site that best conveys that purpose to your audience. your web site content should be driven by the character of your business. If you're an estate agent, your internet site should feature photographs of houses you have for sale and info on purchasing and selling a home. If you own an auto body shop, your website might feature before and after photos of vehicles that you have repaired. Remember to determine the point of your internet site, then develop the content to serve that purpose.
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