In the past, web content was made by individual business groups within an organization and passed on to their IT dept for placement into their website, where it would sit and grow stale as technology moved on and the organization fought to stay abreast of it. This struggle is worsened by the growing globalization of our economy where the user experience dictates that web site development and sites must be local and translated as the client base expands. When the need for efficient document and content versioning, as well as effective disaster recovery is factored in - then a dynamic web content management system becomes the simple solution.
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While many corporations have come to realize the benefits of a content management system, the make versus buy call can still be a tricky one. The actuality is that a system designed and created by an in-house web development group will take more time to complete, be tougher to use, and finish up providing a particularly low ROI when put next to an'off the shelf' system that may be installed and ready to be used in one month or less. In addition, a WCM vendor will provide training to the IT dep. and the content owners/managers, as well as provide ongoing product support and updates.
Determining the ROI that can be realized by making an investment in a web content management system requires taking a more in-depth look at :
1. A web content management system can turbo-charge your bottom line by re-deploying existing IT resources to work on higher payback projects, and eliminating the need to hire further resources for major projects like year-end fiscal reporting.
But studies have shown that home grown systems are quickly discarded from lack of use, just because they generally come with a steep learning curve. The return on investment just isn't there.
three. Savings realized by enabling the content owner and creator to update and publish their own content. It just makes finance sense for the promoting department to create and publish their own content, or for your divisions to manage their own intranet sites. This ensures that content is fresh and'in the moment,' rather than websites which were last updated a year or more back.
With so many corporations conducting business across the world web content management systems are designed so the same pages can display content for different regions.
5. Be'green' AND cost-effective - scale back your environmental footprint and save money by decreasing your dependance on paper and shipping. Eliminate paper forms and the manual processing of forms by leveraging web forms and create a collaborative environment among staff, shoppers and prospects. Instead of making physical copies of a document, store it once electronically and distribute it thru the web. Save on printers, consumables, manual labor and shipping expenses.
Improved workplace flexibleness can be accomplished by centralizing and securing all of your documents in a web environment. This will scale back your travel expenses ('green' again ), improve collaboration ( productivity ) and provide some safe'work from home' capabilities.
Intangibles like reinforced user experience and the ability to gather purchaser feedback on a makeshift basis through surveys and polls. These are items that can't be quantified but imagine, having the ability to poll one's consumer base simply and use that feedback before launching a new product!
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