While the design layout and desired goals of just about each internet site are dissimilar, there are some common elements that go into making a great web site that will appeal to your visitors and the spider-bots of search engines ready to list your pages.
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By this I mean that utilizing the newest web technologies and scripting methods is fine when it improves your user's experience on your internet site, but do not add fancy do-hickies just for the sake of having them.
Glaringly this rule doesn't apply to image studios or other similar pages, but for the average webpage nothing can turn visitors away faster than large media files that take too much time to load. With pictures that you actually use, be sure to include a detailed'alt' tag. This has two purposes, for visitors who are viewing ( or listening to ) your web page in text-only mode, it allows them to know what your media file represents, and for search engines it gives their spider-bots more information to rate your pages on.
Use valid XHTML coding. There are a rising number of people browsing the web on mobile devices and you will make more chums ( and repeat visitors ) with them if your pages load properly and fast for them. Unless you have the knowledge or money to supply a special mirror of your internet site that's designed specifically for mobile devices--which is the best option--by using valid XHTML you will at least insure that your pages are optimized as much as possible for the widest range of mobile device users.
additionally, most search engines appear to favor internet sites that are using valid XHTML more, so it is to your benefit all the way around to use it.
Be detailed with page titles and on-page section headings. Use titles that describe exactly what the page or site is about so that the search engines and humans who see your website listed in search results will know what clicking the link to your page will offer them.
And 2nd, your SEO work should be done with the goal of inflating your website traffic, but what good is getting lots of traffic if the stuffed content on your pages only turns your visitors right away? Create your content for human visitors, then develop your SEO strategies around it. Not the other way around.
Give your visitors exactly ( and only ) what they predict and need from your page, and they'll say you've created a great web site.
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