PPC (pay-per-click) advertising can be intimidating and confusing for people just starting out.
But by using this simple AdWords Google Guide, you’ll have the tips and tricks to make sure that you’re starting out in the right direction.
Pay attention! A poorly managed AdWords campaign can end up costing you a lot of money -- and fast. You could blow your startup budget in a week, and your foray into making money online could be over before you even started.
The first tip in our AdWords Google Guide is to make sure you know what you want before you start. Do you want to get sales, or do you just want to build an email list? If you know what you want before you start your campaign, you’ll have an easier time staying on track.
The second tip in our AdWords Google Guide is to choose your keywords carefully. Your keywords are what will get your ads in front of your target audience. Choose the wrong keywords, and you’ll be advertising to the wrong audience, and you won’t get the response that you are looking for (and you already know exactly what that is, because of your extremely well-defined goals, remember?)
There are many different factors which define whether a keyword is right for you or not:
- the volume of searches and the advertising competition on any given keyword, which will then determine the starting price,
- make sure that they keywords you choose have something to do with your product or service -- when people use search engines, they are looking for information on something specific,
- and one of the best tips I can give you: make sure that whatever offer you used in your AdWords ad is prominently displayed on your landing page when the customer clicks through.
REMEMBER...
The number one cause of abandonment in PPC marketing is because the user didn’t think that the site followed through on what was promised in the ad. So don’t “bait & switch”, no matter how tempted you might be! It turns customers off and you WON'T make a sale!
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