Demographics and promoting sources interact in the business world. Demographics allow you to find out about and understand your clients ( your visitors/your market ). Your website visitors and/or clients could be people or other companies and it is imperative that you know as much about them as you can. Marketing is an effort to sell to those customers.
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Market Segment
Youths versus senior voters ), social classes ( e.g. different physical attributes require different hygiene and clothing products, and due to the male/female mind sets ) .
A demographic profile may be employed to figure out what type of internet site content should be used to gain the best results. It is important that the web-master tailor the site content to match the interests and needs of their visitors, and so careful research should be done to match the demographic profile of the target audience to the demographic profile of the site and its content.
Demographic and Selling Resources
Success on the Net is firmly related to matching your site content to the people visiting your site. You'll have to do your homework on this facet of site design if you plan on reaching your visitors with your message. Your site must meet the needs of your site visitors as to their wants and aspirations if you like to attain success.
The following links can supply you with the information you must establish the market segment and demographic profile of your target audience.
Demographics.com - http://www.demographics.com - Intensive site dedicated to the whole field of demographics and related information.
Bureau of Labor Statistics - http://www.bls.gov - With the strongest commitment to integrity and objectivity, the BLS is best among probabilistic agencies, manufacturing unprejudiced, timely, and accurate data relevant to the wants of their users and to the social and business conditions of our Country , its workers, and their families.
National Telecomms and Information Administration - http://www.ntia.doc.gov - NTIA is happy to release Falling Thru the Net : Outlining the Digital Divide. This is our third report examining which Yankee homes have access to telephones, computers, and the Internet, and which do not.
Massachusetts Institute of Technology - http://www.mit.edu/people/mkgray/net/ - need to know how big the Net is? How fast is it growing? Will it ever stop? These pages are designed to be a collection of Web statistics in one place.
Census Bureau - http://www.census.gov/ - Your source for population, housing, business, and geographic data.
Consumer Research Center - http://www.conference-board.org/economics/consumer.cfm - The Client Research Center provides members with access to shopper info, research, special reports and forecasts that help in day-to-day decision-making and long-term planning.
Small Business Administration - http://www.sba.gov/starting_business/marketing/basics.html - To succeed, entrepreneurs must attract and retain a growing base of satisfied patrons.
Knowing who your visitors are and what their needs may be is the key to unlocking the riches of the Internet. Spend the main part of your time is the nature of and acquiring feedback from your website visitors. With patience and time the puzzle of market and demographics will become clear.
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