What is Your Definition For the Best Search Engine Marketing
Company?
Is search engine marketing book the right way to improve
your ranking?
In few words, yes it is.
As a matter of fact, internet surfers use Google to find
their potential providers in case they plan to buy something online. In
addition, it has been reported that Google owns around 60% of the organic
traffic.
In case you have no idea what the definition of organic
traffic is, it is the non-sponsored results that appear on Google as a response
to any search query typed by the internet surfers. It is free of charge and
Google does not charge you for this service.
Hence, it makes sense to invest time and energy in learning
how to choose an optimal search engine positioning tool with the aid of ethical methods to finally
see your website on Google's first page.
To this end, it is really needed to select an outstanding
company that provides well designed search engine marketing book.
And the aim of this article is to guide you in your choosing
process. So, discover now 5 reasonable checks to consider when you plan to buy
your next SEO handbook.
1. Check their achievements.
It sounds clear but nevertheless most of the newbie ignore
one of the most important points. When they find out the author has got a
decent position on Google's first page, they immediately get their credit cards
out of their pockets.
Stop! Do not hurry and be impressed by an achievement if it
does not worth to do. Do not forget to check how high or low the competition of
these keyword is.
It is not that hard to get the first position of Google's
first page, if this keyword is targeted only by few hundreds websites.
To check this in a wise way, type these targeted keywords in
quotes and let Google tell you how many other websites are optimized for the
same keywords. If the results are approximately thousands of websites that are
optimized for the same keyword, then it should be fine.
So, never overlook to see their page rank as it is really
not unusual to see people online who market themselves as experts with websites
that have 0 page rank.
Usually, a good page rank starts from 2 and it can be till
4. If the author of your next search engine marketing book has a website of
page rank higher than 4, I would personally buy from him.
However, do not over value this factor. It is only one among
other significant factors. You need to learn how to check site page rank and,
to do so, install Google tool bar.
3. Check their domain registration date.
It is a hard fact about online marketing, but it is true
that you find companies today with good offers and a lot of search engine positioning services with discounts and few
months later, they are not there anymore.
So, you minimize your risk when you deal with a company that
is there since relatively long time.
Based on my past lessons learned in handling a lot of deals
with search engine optimization (SEO) consulting, I believe that if a company
succeeded to stand alone in our competitive niche for 3-5 years, then it would
be fine to pass this check.
4. Check their customer service.
This factor is unfortunately ignored by most of the
beginners when they plan to select their company or consultant.
I did this mistake too and I did not realize that it is
extremely important to have a good customer service until I needed it.
A nice trick is to write to them asking some serious and
critic questions and see how and when they will reply you.
A typical needed time by most respected companies to answer
the emails is 24-48 hours.
5. Check other minor factors.
The list from 1 to 4 is the most important factors based on
my personal experiences and lessons learned. However, I listed for you some
further minor checks that you should not ignore either:
- Check how their website is internally linked and
structured.
A proper company or consultant will definitely own a website
that is well structured in categories and subcategories. Furthermore, a proper
internal linkage of the inner pages of any website should be done using anchor
text instead of pictures.
- Do they have a blog or forum where their current customers
or future customers can drop down by and leave their questions?
In case yes, it would be counted as a positive credit for
this company. Check this blog to see what others say and what the reply of this
consultant is.
- It would be a good idea asking them a trial version of
their book represented in offering you 1 or 2 chapters for free?
Serious authors of legitimate search engine marketing books
have nothing to be ashamed of. Any way, it is normally possible to get the
table of contents free of charge.
- I would be very skeptical, if a company tells me that they
can "guarantee" top position, e.g. #3, on Google's first page.
You can get a position on Google's first page but no
guarantee that you can keep the same position as Google's algorithms are frequently
changed and you have to keep yourself up-to-date.
Finally, my last words for you are some quick but incredible
powerful tips that are mentioned in almost every respected search engine
marketing book:
- Avoid black-hat SEO training: You should not try to cheat
Google and I would not even think to do it.
- Start with free link exchange submission sites.
- Do not overlook these absolutely free to submit search
engines and web directories.
Consider the check-list written
above to be able to target the best word of mouth marketing SEO book.
