SpaFinder's mission is to empower people to find their perfect well-being experiences. SpaFinder is a 360-degree media company dedicated to the global spa marketplace. They promote well-being experiences through vertical search, magazines/directories, and reservation technology and gift programs. They stimulate industry growth by connecting consumers and providers everywhere, everyday. The New York Times cited the founding of SpaFinder as a milestone in the growth of the worldwide spa industry, and both Forbes.com and USA Today have chosen Spafinder.com as the best website for spa travel.