Ex-Car Salesman reveals every loophole, pressure technique, psychological trick and financing trickery used by car dealers. The decision to write his book came when he became a victim of the same corrupt system used to cheat hundreds of customers at the dealership where he worked.
The turning point came one day when over $800 was shorted from his paycheck along with a couple vacation days. He did manage to get back the vacation days but the company refused to credit back a sale that they had decided to give to another sales person. He always tried to cut good deals for his customers while keeping management happy, but this was the last straw.
Here are some of the things you will learn:
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Why "not disclosing your trade" until you have negotiated your new car is the wrong thing to do - How they can pump their profits back into your deal.
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How to get the best financing rate based on your qualifications - Dealers routinely increase your finance rate by 2-3 points. Find out how to get them working with you.
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The best way to get the most for your trade - This alone can save $2000 or more when you have a trade-in.
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How the "no hassle pricing" system works, and how it works against you by costing you even more money - The price of the new car is only a small piece of the puzzle. See the other ploys the dealer works to re-coup the lost profits . . . and make even more.
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Save up to 55% on new car accessories - This easy trick can give you a fat savings, while still getting the manufacturer-quality accessories.
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Learn the truth about leases - See exactly how leases are figured, and how fancy terminology allows for even bigger profits to be added in right right before your eyes
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If you Like those pre-paid service coupons? You'll think twice after reading this . . . What's really going on with the pre-paid maintenance plans.
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The tactics they use to push you onto colors they want to get rid of, features, and sometimes even a completely different car that you normally wouldn't buy. Learn how to spot and counteract their influence tactics to push you onto things you aren't really interested in.
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How they stack numbers to hide the real deal, preventing you from comparison shop on price.
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The best day of the month to buy a car - Knowing this can save you thousands, even taking you well below invoice price.
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How "end of model year sale" can be a big mistake if you are not careful - buyer beware!
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"Lifetime Warranties," "Tires For Life," dealer-only and other common ploys. What's really in it for them? This is good stuff to know.
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What a "documentation fee" (doc fee) really is, and what you can do about it. Don't take their word - check this out!
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What is mean when they say they'll "pay off your trade" . . . Beware of this tactic. It can keep you upside down in your car purchases for years to come.
