Internet Marketing Genius: 6 Steps To Success

Internet Marketing Genius: 6 Steps To Success

Approximately 75% of the American population uses the Internet approximately 10 hours per week, with many of these surfers spending about $50 per month.

With a population of over 300 million people, that means 225 million potential shoppers. While every Internet surfer does not routinely make purchases on the Internet, the market easily exceeds several hundred million dollars per month. The trick of course is to figure out how to get a tiny fraction of this market directed your way.

GoDaddy, Cheaps.net, and Discount Hosting are three sites specializing in offering web hosting for less than 10 bucks. Go to Google and do a search on these names, or simply type the words “web hosting” into the search box.

Creating an interesting and profitable website is a true artform. Fortunately there are literally millions of examples of websites available at your fingertips. All you need to do is conduct some research and see for yourself what works and doesn’t work.

Based on my research and experience, several key factors appear over and over again as critical success factors in the web hosting business.

1. Know and communicate the purpose of your website.

2. Ask your site visitor to do something, such as register for a newsletter or make a purchase, and make sure the prompt to act is clearly visible and not lost in a sea of graphics.

3. Know the demographics of your target market so you can slant search engine optimizers, keywords, ads, etc to the right niche market.

4. Ask your visitor to leave his or her email, and follow up with quality content and links back to your website.

5. Have your site professionally designed and provide real content on your homepage, both of which will serve to attract repeat visits.

6. Be security conscious, especially when asking for payments.
I mentioned several discount web hosting sites earlier; however, you should be aware of the limitations inherent to these discount offers. First, potential customers may be turned off by your “cheap” host, discount sites have higher levels of downtime than premium hosts sites, and discount sites may have lower bandwidth, which causes upload delays for your visitors.

A professionally prepared and maintained website, offering a marketable product, may be your ticket to incredible wealth.

Operating a website offers significant technological challenges to some of us, which may pose insurmountable barriers to entry. Creating and publishing a website is no guarantee that customers will visit your site, or find your product attractive or valuable.

This line of work will require educating yourself about HTML and web servers. Some sites, like squidoo.com have wizards to simplify the web building process and are flexible enough to give you some individuality.

In my experience, many webpage entrepreneurs throw a site onto the Internet and think that is all they have to do to achieve success.

Creating the page is just the start. Your biggest challenge in this area will be directing traffic to your site. Be very careful with any pay per click advertising, as you may find yourself paying a lot of money for visitors that are not converted into sales. Also, remember, your site is your sales force—make it as effective as you can.

I recently read “A Millionaire’s Notebook” by Steven Scott, and learned how specialized marketing can be. You may want to read this book and learn for yourself how to present a product and collect increased sales receipts.