With over 62% of women in the United States wearing a size 14 or larger (NPD Group), it is hard to believe that stereotypes of a perfect size 6 still exist. Plus-size women are demanding the same styles as their thinner counterparts.Says Kiyonna's founder Kim Camarella-Khanbeigi. "At Kiyonna, we sell a feeling, not a product." With customers who actually write in to thank the company for its figure flattering styles, Kiyonna is one of the only companies dedicated to plus-size style for women between the ages of 25-45.