Singer22 is one of the fashion industry's leading retailers with top brands worn by today’s biggest celebrities such as Nicole Richie, Jessica Simpson, Paris Hilton, Katie Holmes, Lindsay Lohan, and Angelina Jolie just to name a few. Singer22 has evolved into one of the fashion industry's leading retailers and source for the latest in fashion trends.
Singer22 was started by husband and wife team of Jonathan and Alicia Singer. With Alicia's amazing eye for fashion and trends and Jonathan's great sense of business and marketing savvy, they have created a truly unique, cutting edge and fast growing company. Their first store opened in Great Neck, New York. They launched www.Singer22.com which fast became one of the most visited sites on the net.
Within a year of opening its doors to its first store came the second store in East Hills, NY with more in the works to open in the near future.
PRPS Jeans at Singer 22
Prps Founder Donwan Harrell created Prps with an eye toward form, function, and durability, believing in a "product with a purpose." With roots in the American south and a decade of world travel under his belt, Harrell's Prps denim is a classic, nostalgic vision of American life with a hint of the worldly wayfarer. During his travels the Japanese stood out for the quality of their craftsmanship, so all Prps denim is woven in small batches on vintage looms by a small community of artisans in Japan.
LNA: the skinny pant, tees, the boyfriend short, and the bodysuit.
LnA was founded in Los Angeles by partners Lauren Alexander and April Leight, both Southern California natives who met in the Hollywood social scene. Known for its colorful, flattering and wearable take on the Men’s under tee, LnA’s inaugural Spring/Summer 2007 “Boyfriend Tee Collection” debuted to rave reviews, resulting in much-deserved press and a devoted following of Hollywood’s elite. The duo’s designs are wholly inspired by their lifestyles, sharing an affinity for wearing their boyfriend’s tees out to LA’s hotspots. After bonding over their fashion backgrounds and the idea that his weren’t fitted to flatter her body, the LnA concept came about. “We wanted to design the perfect basic, the new staple for every woman’s wardrobe. Our goal was to create the new lifestyle t-shirt that mastered fit, versatility, and color range” said Alexander. The soft, comfy tees already have a loyal celebrity following; they are favorites of the stylish Charlize Theron, Heidi Klum, Hilary Duff, Jessica Alba, Lindsay Lohan, Mary Kate and Ashley Olsen, and Nicole Richie.
Rory Beca at Singer 22
Rory Beca Inspired by her worldly travels, designer Rory Edelman's fashion career began when Friends stylist Deb McGuire bought her hand-knit scarves to be used on the show. Rory's knit creations soon became an L.A. phenomenon, and she went on to launch her first collection under the name Rory Beca in summer 2006. Rory Beca features vintage-inspired, wearable fashions with a feminine edge for styles that are timelessly chic.
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Mike and Chris
The classic hoodie is a staple in just about anyone's closet. However, husband and wife design team, Mike Gonzalez and Christine Park-Gonzalez saw the potential for a more downtown, progressive take on the standard hooded sweatshirt for their MIKE&CHRIS hoodie line. The duo has created hoodies that better reflected the art and sub-culture of their roots. Born in Queens, NY, Christine, has always been inspired by the arts while husband Mike pursued a career in fashion photography that eventually took him to New York and Paris. "Mike comes from a long line of artists and as a former photographer, his inherent understanding of how colors and the lines of clothes work really shaped a lot of the designs," says Christine. "We knew that the standard hoodie could be more fashion forward with the right detailing without sacrificing wear ability or comfort". The design duo has managed to meld chic and street, resulting in a line that is both laid back yet put together.