Buying jewelry from traditional stores is not the only way to find good-quality jewelry anymore. Every Wal-Mart has a well-stocked jewelry counter with an assortment of silver and gold jewelry and watches. They have something for everyone's budget, too--from genuine gemstones to stones made in laboratories, from genuine diamonds in different grades and cubic zirconia, the sparkly diamond substitute. Wal-Mart has also made buying in person or ordering online easy for all.