Zappos' original idea was to create a web site that offered the absolute best selection in shoes in terms of brands, styles, colors, sizes, and widths. Over the past 6 years, their brand and their aspirations have evolved, and in addition to offering the best selection, they now want to be the company that provides the absolute best service online -- not just in shoes, but eventually in any category. Zappos carries about 150 brands like adidas, Clark's, Dr. Martens, Diesel, Birkenstock, Kenneth Cole, New Balance, Donald J. Pliner, Bass, Hush Puppies, Dexter, Steve Madden, Minnetonka, Ecco, Bostonian, Converse, and many more.
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