Customer Service is Now Customer Care

How to Improve

Dining Room Service And

Increase Your Profits!

If you own a Restaurant you need to be practicing good dining room service.

Did you know, that according to the White House Office of Consumer Affairs in Washington DC that... A dissatisfied customer will tell 9 to 15 people about their displeasure and sometimes they will tell as many as 20?

This is why it is so important that you’re dining room service exceeds your customer's expectations! If it does, they'll spread the word (in a good way) and become your greatest asset in increasing your business.

Have you ever thought about why people come to your restaurant or "eat out" in general? In my experience, it's because they want to escape the "realities" of their everyday lives.

You know...

The meal planning, the shopping, the cooking and the inevitable clean up that follows.

They do it because they want to be pampered a bit and be the one to be served for a change. It's for this reason that "customer service" is so important!

Are you practicing good customer service? There are three main points to keep in mind. Do you know what they are? Well, let me tell you.

1) Care and Concern for the Customer,

2) Spontaneity and Flexibility of frontline workers which enhances the ability for on-the-spot problem-solving,

3) Recovery - making things right with the customer when the process has gone astray.

These three points should always be highlighted in any customer service training program. If they are kept in mind, then quality service will automatically occur.

If you'd like to learn more about improving your restaurant's dining room service and increasing your overall profitability, let me make a recommendation... "How To Improve Dining Room Service", by Richard Saporito.

"This is a great book for fixing dining room service problems".