Have you ever wondered why we get relief from a more expensive drug over the cheaper brand? Any why honest people steal office supplies or communal food, but not money? These are just the common questions you might be thinking but can�t find the answers on it. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable making us predictably irrational.
When it comes to making decisions in our everyday lives, we think we're in control of it. We think we're making smart, rational choices. But how sure are we? The book Predictably Irrational: The Hidden Forces That Shape Our Decisions, MIT behavioral economist Dan Ariely explains how to break through these systematic patterns of thought to make better decisions. He refutes the common assumption that we behave in fundamentally rational ways. Dan Ariely refutes the common assumption that we behave in fundamentally rational ways.
Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. With the book Predictably Irrational, it will definitely change the way we interact with the world. |
