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By the end of next year, if current trends continue, digital video recorder (DVR) users will be fast-forwarding through $6.6 billion worth of TV commercials. That's well above this year's $2.4 billion "skipping" rate.-TV ad budgets are shrinking. Every year, Proctor & Gamble-the world's largest advertiser - shifts increasing percentages of its $4 billion advertising budget away from TV. Many other companies area following suit and the trend is accelerating.The few stats given above can be quite eye-opening and can all be verified if you want to by doing a little research on the Internet. This brings us to the one of many dangerous Consumer Trend that have become more and more apparent, especially in recent years. Don't take my word for it, here's what some of the world authorities on the topic have to say."Attention has become the scarce resource of the information economy." -Wired Magazine"Human Attention might be one of the most restrictive limitations to the promise of internet" -Rand CorporationThese are just some of the trends that are currently going on in the business world. I hope you now have a better idea of what to look for in business school in a box.
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