Every year in the United States alone companies spend over 1.5 Billion Dollars on mystery shopping, to better understand their customers and refine their businesses. Mystery shopping has been around since the 1960's and today is a very legitimate and necessary part of doing business. Store owners and management need to know how to improve their businesses and better serve their customers. The very best way for businesses to find out exactly what they need to do to improve their customer service is to employ mystery shoppers to tell them exactly what the average customer experiences when shopping at their store. That's why mystery shopping is a 1.5 Billion Dollar business (and growing).
So what is a mystery shopper and what do they do?
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