Barry Ross has been coaching for more than 25 years, initially a track and field throwing events and general strength training coach. His focus in the last 10 years is on increasing the strength and speed (power!) of athletes in a variety of sports including football, baseball, volleyball, basketball, tennis, rugby, cross country and track. Coach Ross has had a solid percentage of his athletes receive NCAA Division 1 and 2 scholarships in a variety of sports (including volleyball, football, soccer, and track) at UCLA, San Jose State, U.C. Berkley, University of Southern California, UNLV, Washington, and the Naval Academy. Among his most well known athletes are Jessica Cosby, winner of Pac 10 titles in the shot put and hammer, as well as a NCAA Division 1 title in the shot put and Allyson Felix who, as a 17 year old high school student in 2003, broke all of Marion Jones high school records in the 200 meters, while running the fastest 200 meters in the world that year. Ms Felix also became the first track and field athlete to go directly from high school into professional track. His strength training methods are used throughout the world by high school, college and professional athletes in a variety of sports including professional baseball, tennis and rugby.

Barry resides in southern California with Laurie, his wife of 32 years.