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8 Tips to Maintain Rankings After Website Redesign Although the answer to the million dollar question "How to maintain rankings after website redesign" is relatively straight forward, but the fact is, depending on the intensity of the redesign, it can become very complex. In most of the cases there will be specifics for each site to prepare the final plan and it is nearly impossible to cover all scenarios in a single article. So in this article I am describing the process that would apply in most cases.1. File Names Do not ever change your filenames unless it is absolutely essential to restructure the file hierarchy since you risk losing valuable rankings with page renaming. Not only that, but you also lose existing customers / visitors who might have bookmarked the now-moved page. In cases where you do not have a choice but to rename the page filenames, use of a 301 redirection is best solution. The 301 redirection will automatically direct your existing customers /visitors to the new location of the now-moved pages. Permanent 301 redirects also help to retain the Page Rank of your pages and sometimes your rankings also. When you move a page with the 301 redirects, credits are re-assigned by the Search Engines. Existing rankings will eventually be transferred over to the new location along with any credit from inbound links.Read remaining article |  | | |  | |  |  |  |  |
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