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Tips to Maintain Rankings After Website Redesign Although the answer to the million dollar
question "How to maintain rankings after website redesign" is
relatively straight forward, but the fact is, depending on the
intensity of the redesign, it can become very complex. In most of
the cases there will be specifics for each site to prepare the final
plan and it is nearly impossible to cover all scenarios in a single
article. So in this article I am describing the process that would
apply in most cases. 1. File
Names
Do not ever change your filenames unless it
is absolutely essential to restructure the file hierarchy since you
risk losing valuable rankings with page renaming. Not only that, but
you also lose existing customers / visitors who might have
bookmarked the now-moved page. In cases where you do not have a
choice but to rename the page filenames, use of a 301 redirection is
best solution. The 301 redirection will automatically direct your
existing customers /visitors to the new location of the now-moved
pages. Permanent 301 redirects also help to retain the Page Rank of
your pages and sometimes your rankings also.
When you move a page with the 301 redirects,
credits are re-assigned by the Search Engines. Existing rankings
will eventually be transferred over to the new location along with
any credit from inbound links. Read remaining article
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