How Important is
PageRank? There are also some theories that state
it's all a big hoax by Google itself, sort of a shell game to
keep people's attention away from what's really going on. Others
swear by it. How important is it? Well, that really depends on
you and what you want. First off,
anyone who wants to make a living on the Internet needs to
understand that Google treats information like mercy in an
Inquisitorial dungeon. In other words, they don't hand it out if
they can at all help it. If you've got the free little tool on
your browser that allows you to see Page Rank, remember that the
Rank in question can be up to three months out of date. Google
updates those about every three months, and there is no program
known to the Internet community today that can reliably tell you
someone's real, current Page Rank. Page Rank
works off an insanely complicated mathematical algorithm that's
based on the idea that any given page has a certain value. By
linking to other sites, they transfer some of this value. They
keep their own value, but the amount of value they have to give
other sites is limited. If you are one of twenty sites linked
too off a particular website, in effect you get one-twentieth of
that website's value. Of course, that's only an approximation.
Most people have to attend college for a science degree to
really start understanding the core of the algorithm itself. Read rest of article here
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