How Does Your Direct Mail
Pull? Assuming you have a great graphic artist who designs your marketing
materials, mailers and collateral (which is a big assumption, I know)...
Where do you go to get them printed and/or mailed? How do you know which
messages will be better to use? How often should you send mail out to your
list?
Many small business owners I know typically do mailings hap hazzardly,
meaning they plan a promotion or sale quickly to get business in the door or
plan a workshop to happen in 2 weeks and then they say "I have to get a
mailer out to my list".
Does this sound familiar? Read rest of article here
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