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How to Successfully Acquire Business Leads 1. The desire for instant gratificationLaunching a bulk email run is like trying to get your car rolling from a absolute stop. You think you're going to control it all in one push? Nope. It takes time to work up some momentum. And before you achieve a decent speed, you're gonna start wondering if you are even up to the task. Be patient!Studies have proved the only variable that influences the success of any campaign is the power of your message. So make sure you are saying the right thing. "Uncover the story that is uniquely yours; focus your campaign; commit to your message."i And be prepared to give it time.Once you get your momentum, it will be arduous to stop it! Sure, along the way you're gonna have to give the occasional push, but with the momentum established, theMission becomes much easier.2. Attempting to reach more people than the budget will allowThis is the reach versus frequency issue. Let's say you are going to buy inventory or place an ad in an email newsletter. You can afford to make 100,000 impressions. Do you go for 10 placements in one newsletter that goes out to 10,000 people, or do you opt for one placement that goes out to 100,000 people? Same number of impressions, but the first option exposes fewer viewers to multiple impressions.Think about it this way: Would you rather reach 100% of the people and convince them 10% of the way of them, or reach 10% of the people and convince all of them all the way? When it comes to maximizing your email marketing efforts, this is a useful analogy: Your message is the nail, repetition is the hammer, and a block of wood is the customer. If the nail is sharp and you hammer effectively, you will pierce through the wood and clinch the customer.3. Assuming the business owner knows best When it comes to stuff in which you have a huge personal investment (your kids, your homes, your businesses), you risk losing your objectivity. Hey, it's a human thing. Too much familiarity about your company and what you offer leads you to answer questions nobody is asking. When you're inside the bottle, it's exhausting to read the label. But that's also when you risk pushing your own interests at the expense of your customers' interests. Sometimes it helps to bring in an objective outsider to give you some perspective. 4. Unsubstantiated claims Folks make claims all the time that miss targeting their customers' needs and simply wind up turning them off. Specifics about yourself, your way of doing business and your products are far more persuasive and cut to the chase far more effectively than generalities. So get credibly specific!! Find more articles like this at [please contact me for website address] This has also been published as: advertising email on Wetpaint, list of email addresses on Zimbio, on Hubpages