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VORSPRING DURCH TECHNIK.
THE IDEA BEHIND THE LEGACY.
Established by August Horch in 1909 in Germany, Audi was to build pure luxury cars. But what set us apart was our principle of Vorsprung durch Technik or advancement through technology.
Vorsprung durch Technik defines not just our technology but also the way we think and act. It saw us conceptualise countless groundbreaking automotive innovations. It helped us create unique driving experiences through the ages. It made Audi synonymous with cars that are as luxurious as they are powerful, and vice versa.
Vorsprung durch Technik. It’s not just a baseline; it’s the bottom-line of every thing we do. It is the secret behind almost a hundred years of exceptionally luxurious, advanced and powerful cars. It is what gives a car the distinction of being an Audi.
CARS THAT FASCINATE YOU
ON EITHER SIDE OF THE DOOR.
THE IDEA BEHIND DESIGN.
An Audi never fails to do its forefathers proud. Every newborn touches a new level of finesse an functional exuberance.
A lot of thought and passion goes into every Audi. We pay attention to every little detail so that you will too. For instance, Xenon headlamps, which light up the road while letting passersby know that you mean business. In addition, the wing of the LED daytime driving light strip gives an Audi a distinctive and progressive appearance.
Fine lines, beautiful curves and awe-inspiring fittings that freeze traffic. Sleek wheels that not only set your car apart but also haul it fast enough to literally do so.
Invitingly comfortable, well-contoured, electronically adjustable seats. Aesthetically designed touch panels that summarise the entire car’s controls.
Our pursuit of Vorsprung durch Technik ensures a captivating experience no matter which side of an Audi you are on.
MAKING IT HARD TO CHOOSE BETWEEN
DRIVING AND BEING DRIVEN.
THE IDEA BEHIND LUXURY.
Luxury, for Audi, is a car that changes its power, steering and suspension with your mood. Luxury is enclosing all the advanced features of our cars within a few inches.
Luxury is a car that establishes a dialogue with you, lets you sense obstacles even before you see them. Luxury is several hundred horsepower heeding to your touch. Luxury is hauling it all with unmatched confidence.
In the same breath, luxury for Audi is also the inviting comfort of exquisite, fine leather seats that adjust electronically. Luxury is a card that remembers your favourite seat, steering and mirror settings. Luxury is an unheard-of 14-speaker sound system, rear seat entertainment, cooling cabinet and air-conditioning that makes every journey a true delight.
Invite yourself inside an Audi. It’s Vorsprung durch Technik at its most luxurious.
A CAR THAT CHANGES WITH YOUR MOOD.
THE IDEA BEHIND INTELLIGENCE.
Every new Audi touches a new level of sophistication and sheer technological brilliance. A whole lot of imagination goes into every creation. For instance, imagine a car that changes to suit your every mood. Imagine a car that is highly advanced yet delightfully simple to command.
Staying loyal to our principle of Vorsprung durch Technik, we did imagine it a few years ago. The result is the Multimedia Interface (MMI). A few square inches that summarise and simplify the complex controls of the entire car.
Wish to access information, listen to music, make phone calls, adjust air-conditioning or switch television channels? While its simple jog-dial design and touch panel make it easy, its intuitive onboard computer makes your wish its command well before you express it.
That’s like commanding with a simple rein. That’s like the ultimate in luxury. That’s like Audi.
GENERATING MORE POWER
SHOULD NOT COST THE EARTH.
THE IDEA BEHIND DYNAMICS.
At Audi, our engine development team follows a simple principle:
Maximizing power while minimizing fuel consumption. Every new Audi engine, in the wake of the invention of the turbo-diesel direct-injection (TDI) engine in 1989, brings further improvements.
Audi’s engine technology has emerged victorious at eight out of the ten Le Mans 24 hour races we have participated in. With our latest victory at the 76th Le Mans this year; the Audi R10 TDI continues to be unbeaten, proving the superiority of the TDI technology.
We introduced the direct injection technology in petrol engines too. FSI technology doesn’t just car fuel consumption, it also provides impressive power even at low revs. The 2.0 TFSI was recently voted ‘Engine of the Year’ for the third time in a row.
Our philosophy of Vorsprung durch Technik has us focusing on one single goal-technologies that benefit both, you and the planet.
BETTERING PERFORMANCE
WITHOUT BREAKING A SWEAT.
THE IDEA BEHIND QUATTRO.
Audi’s world-renowned permanent all-wheel drive technology, Quattro, is the perfect companion on Indian roads and extreme weather condition. It intelligently distributes engine power, not only between the front and rear axles, but also between all the four wheels.
Dry, wet, muddy, sandy – Quattro continuously calculates and redistributes power, within milliseconds, to offer impeccable stability and unmatched traction on every road.
In the 1980’s when our engineers introduced it in passenger cars, they took the world by storm. The pioneering technology also helped us make racing history. While Quattro made our cars rock-steady on city roads, it also helped us emerge victorious at rally circuits around the world.
One example that perfectly demonstrates Vorsprung durch Technik, in action-our permanent all-wheel drive technology, Quattro. The technology that made us exceptional in racing now makes you exceptional on Indian roads, and off them too.
A NETWORK THAT GOES GREAT DISTANCES
TO BRING YOU CLOSER.
THE IDEA BEHIND SERVICE.
Vorsprung durch Technik is not just about technology. It is also about the technique in which we think and act. The day you own an Audi, you begin a lifelong relationship with us.
With a country as vast as India, service is of utmost importance. Which is why, we already have an exclusive dealer and service network in place. So that you are that much closer to your dream Audi. Add to that, we have established some world-class service centres with highly advanced equipment.
With Audi, professional care is always close at hand. After all, a car as extraordinary as your Audi needs care that is exclusive too.
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