First, he is out to help people and that is always a good thing. Secondly, he is someone who tells it like it is and I respect that. He might be considered a little harsh for you softies out there but he generally makes great points that make sense. So, this is the reason for even mentioning him today.
Anyway, he posted this message on an open board that would make anyone serious about their online business to sit back and evaluate what they are doing and whether or not they are taking the right actions.
Since it was on a public board, I'm sure he won't mind you reading an excerpt of what he had to say...
...I'm feeling somewhat inspired tonight - or maybe just a little wired.
And, I think the WF could use a bit of positive inspiration at the moment, in contrast to a few of the other threads going on at the moment...
In the past year, my business has gone from "okay/average" to "holy crap... I need an accountant!"
I won't get into figures and "lifestyle" comments, which are usually a little cheesy, but let's just say that it's taken some real adjusting and discipline to handle the amount of "influx" that's been happening, and on a consistently increasing basis.
At 23, I earn more than the average doctor in Canada, and I do it while travelling the world with my wife.
I'm not being braggy or arrogant, though. I fully realize that shit can, and does hit the fan once in a while. Even the "top dogs" can face-plant every now and then.
And I'm not "above" starting over if need be - but what I can say, with confidence, is that even if that happens - what I've learned over the past 9 months will always empower me with the ability to create a truly amazing amount of passive profit from the internet marketplace - in any economic state, and regardless of "trends".
What a crazy thing...
I'm going to tell you what I've learned - what I've discovered.
And it ain't rocket science, folks.
But most of you will be disappointed by what's to follow.
You're probably all hyped-up right now, thinking that I'm going to reveal some amazing new traffic source, secret money-making method or otherwise some crazy method.
Even though I do have a few tricks up my sleeve - some "confessions", if you will - that's not what's made the REAL difference in my business - the tricks are just a means to the end. (They're not even necessary for the long-run, whatsoever.)
So here it is - the six figure, life-changing discovery...
JUST SELL WHAT LOTS OF PEOPLE BUY
Now, that's a popular saying. I think John Reese said something like that once. (What does he know, eh? )
But instead of just wagging some intrinsic advice in front of your face and leaving you to your own devices to try and "interpret" it enough to translate the "theory" into action...
...let me break it down for you, step by step, word by word.
And in this case, it actually makes sense to start with the last word in the phrase.
You want one kind of visitor in this business - a buyer.
As nice as it might be to have a "high-traffic site" with some crazy traffic graphs in Google Analytics - at the end of the day, who really gives a flying crap unless they made you money?
I don't know about you, but I'm not in this business for the charity. I donate my own money as appropriate - but my websites sure as hell better be profitable!
And so I target buyers.
People with credit card in hand, looking for the order form - NOT just "information".
In terms of building affiliate sites, this means that I focus on product-related keywords and keyphrases. People searching for products do so to research and "make sure" about a purchase decision, in most cases. And some are literally searching for the order form.
A small percentage do so for other "non-buying" reasons, but the majority are either on the verge of buying and in need of a little "push" - or they're simply looking for the place to insert their CC number because of previous research.
Why it's not rocket science:
Just build a site that includes info-pages and/or reviews for the popular products in your target niche and make it VERY EASY for the visitor to get to the vendor's site...
...through your aff. link, of course!
How hard is that???
2. LOTS OF PEOPLE
For the longest time, I truly believed that the only "chance" I had to make a good online income is if I could dominate some sort of un-tapped niche.
Finding a "gold mine" niche that had no competitors.
What a load of crap!
You can make more money on page 30 of Google's results in a high-demand niche than you can by "dominating" some piddly little untapped micro-niche.
By selling or promoting what millions of people buy, that means that you're casting your "fishing net" into a lake that's absolutely TEEMING with fish!
Who cares if you're only collecting a fraction of the fish that your competition does - there's plenty to go around.
And if you target the "buyer profile" keywords, than the competition factor is far less of a barrier than you might think, anyway.
I have sites in ultra-competitive niches getting hundreds of visitors a day that are barely even visible in the SE's - except for a multitude of long-tail & product keywords.
And man, do they pull it down!
So forget what you've heard about 'niche domination'.
Instead, consider the reality of just how possible it is to simply ENTER a massive niche, harnessing the easy traffic due to the sheer demand that exists on the long-tail, the mid-tail, the "product-tail" the "misspelled, unique & crazy keywords"-tail and all the rest of it.
Go after the buyers in ultra-competitive, high-demand markets and just watch what happens when you start building backlinks :-) ... (snip)
... The traffic will be roaring in a few months - and so will the sales, if you're in a niche full of buyers.
Then - do it again, and again, and again, and again...
It could change your life.
And it's not rocket-science.
-Chris -----------end excerpt of post-------
Now even if you are already doing some of the things he mentioned (or maybe even all of them for you gurus out there), you have to give him a tiny bit of credit. Personally, I think his comments are on target so I go over to his site and fully expected the normal long and rambling sales letter telling me to buy this and that.
To my surprise, it was long but gave away some powerful traffic building information right on the front page.
This was not smoke and mirrors kind of stuff. They are real techniques that do work. Anyway, stop by Chris' site and check out what he has to say about the "Hands-Off" traffic generation techniques. You won't be disappointed.