Large Size Red Goravan Persian Oriental Area Rug 7x10 Wool - $ 1239.28 Heriz is a small town with a grand reputation. It is located in north-western Iran, south of Tabriz in the province of Azerbaijan. The tribal Heriz is a thicker, heavier carpet, renowned for its earth tones and geometric patterns. While no two carpets are identical, they tend to have an attractive similarity. Most have a large squarish medallion in black or navy set in a lighter field, with the main colors of the rug in shades of rust red, with beige, navy, brown or black details. Sizes are usually large in these rugs, smaller sizes being rare for this group.