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PC TV - Squeeze Pages
The List-Builders That Still Work: Squeeze Pages
by Ray Edwards
There's a lot of debate these days about whether squeeze
pages still work for list building.
What is a "squeeze page"? It's simply a page you place in
front of the rest of your site that requires visitors to
give up their name and email address before they get to see
any information.
This technique must be used carefully -- it can build your
list, but can also drive away potential customers.
Considerations you should take into account...
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Growing your email list is the surest way to grow your
business, sales and profits.
It's a different world today than it was even six months
ago: it's just plain harder now to convince skeptical web
surfers to give up their email address. Done wrong, a
squeeze page can harm your business. Done well, it can grow
your profits quickly and easily.
First, know that the most effective squeeze page is used on
"salesletter site" - that is, one built to sell one product.
Using a squeeze page as the "gatekeeper" of your salesletter
sifts and sorts potential buyers by level of seriousness. It
also gives you a list of prospects who are clearly
interested in your offer (or at least in your subject).
There are many kinds of sites that should not use a squeeze
page.
These include sites that are portals, intended for branding,
or blogs. These sites are used for very different reasons
than are salesletter sites; so don't put a squeeze page in
front of them.
Remember that your squeeze page is a gate.
It bars people from your website, and can possibly scare
your customers away.
When you're marketing to a targeted audience, and offering
strong "ethical bribe" such as a video, audio recording, or
special report, your squeeze page can be a valuable
list-building tool.
The growing problems of spam, viruses and spyware have made
people more reluctant than ever to give up their name and
e-mail address.
The answer to this issue is simple, in my opinion. Squeeze
pages can build your list super-fast; you just have to
choose the right websites and scenarios in which to use
them.
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For tips, tricks, and tactics of a top direct response
copywriter, visit the site of Copywriter
Ray Edwards.
There you'll
find a daily podcast, video tutorials and free copywriting advice.
This article is available as a unique content
article with free reprint rights.
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